Lucy Reece Raybould, chief executive officer of the British Footwear Association (BFA), discusses the findings of the latest World Footwear Yearbook and considers what brands and businesses in the UK can do to improve the sector’s outlook.

Superdry has goals to become the most sustainable listed fashion brand on the planet by 2030. In our recent webinar on “Consumer trends and why sustainability matters”, Eda Togan, Country Manager at Superdry revealed how they are managing to have such an enormous impact on building a more sustainable retail industry.