Moda SS20

is now closed

23-25 February 2020 | NEC Birmingham

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Why exhibit at Moda?

Be a part of the Moda family!

Moda is a community in the heart of UK fashion. It’s the fashion trade show that brands and visitors alike have been looking to for over 30 years for the latest trends and best networking opportunities the UK has to offer.

Moda is the first port of call for buyers from the UK and beyond who are looking to expand their product offering and discover their next bestseller. Taking place twice a year, Moda unites buyers from leading retailers as well as independent stores with exciting, up-and-coming brands exhibiting alongside some of the industry’s longest standing names.

Join over 800 brands who exhibit with Moda to reach over 11,000 buyers who attend the show twice a year. Find your place in one of our three core sectors: Moda Woman, Moda Accessories and Moda Footwear. Our soon-to-be updated floorplan is also expanding to include Sourcing, Ethical and Outdoor fashion as well as Moda Living.

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Meet a highly-targeted audience

Meet a targeted audience at Moda


As one of the industry’s longest standing fashion trade shows, Moda is the first place key retailers and buyers come to connect with some of the most exciting brands in fashion. From department stores to online retailers, independents to multiples, 98% of the buyers Moda attracts have purchasing responsibility and influence over purchasing decisions. Previous visitors include: Fenwick , Beales, McElhinney’s, SimplyBe, Harvey Nichols, Menarys and many more.


Write orders in a relaxed, friendly environment

Write orders in a relaxed, friendly environment at Moda



Moda facilitates buying by creating a purchase-friendly environment. Our open stands and community values allow for full visibility of your brand and offer up an ideal platform for meeting new clients and taking orders. This simple and cost-effective solution allows buyers to complete their season’s orders at the show; 100% of our buyers place orders at Moda, with 41% spending over £150,000 at just one edition of the show.


Connect with Moda VIPs

Connect with VIP buyers at Moda


Our famous VIP Programme is getting even better. We are the only UK fashion trade show to offer this to our core buyers and this one of a kind programme means we can guarantee attendance. Our dedicated buyer acquisitions team is focused on bringing key buyers from the UK and abroad to Moda, giving them the VIP treatment, whilst making sure they get the most out of their time at Moda. Our matchmaking service will bring buyers to the brands most relevant to them, making the order writing process easier than ever.


More than just a trade show

Catwalk at Moda



We are proud to be developing a content-first approach to our shows, offering our exhibitors even more opportunities to get their names seen. Our dedicated brand catwalks showcase your collections live, giving you an edge when it comes to brand exposure. Our extensive educational seminar programme also drives visitors through our doors, helping to keep them at the show for even longer.


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What our exhibitors say


  • “We feel it's really important to be here to catch new accounts and make sure we see as many of our current customers as possible… A real highlight already was the first day, we had non-stop customers from 10 am to 3.30 pm and we picked up new accounts on top of our current customers which was a really good, especially as it was unexpected!”
    Kenny Sterling
    Bugatti Shoes, Exhibitor AW19
  • “We see all of our key accounts here - our biggest market is the UK and Moda has a great location because it's so central and attracts retailers from all over the country, and from Ireland which really makes it stand out. We've been exhibiting here since the show began!”
    Pomodoro, Exhibitor AW19
  • “This is our first year and we've had a steady influx of people and really good feedback on the collection which has been really positive. It's really good to be here and meet retailers face to face and get direct feedback from them, as well as great brand exposure. We've met lots of new potential customers as well, we've had orders and it was really nice seeing our existing customers to show them what's coming and what we're planning.”
    Pretty Lavish, Exhibitor AW19


why exhibit at moda

why exhibit at moda

why exhibit at moda

why exhibit at moda

why exhibit at moda

why exhibit at moda

Hear from the buyers

  • “Since the start, I’ve never missed a Moda. When I come here, I see all my agents and it’s a nice experience to come to Moda. It’s easy, there’s access to it and then when you get inside the show, there’s always a nice buzz about it. The brands are here that I want to buy from as well.”
    Martha Fraser
    Martha V Boutique, VIP Buyer AW19
  • “Moda’s a good networking opportunity, it’s a place to do business. There’s no distractions here like we have in the office and you’ve got everyone in one place, so you can go between suppliers and see how their collections are going to sit against each other in store… I probably spend nearly 100% of my budget at Moda, we can spend a five-figure sum here, and that literally means it’s all done for the season in one place in comfort and privacy.”
    Catherine Lockerbie
    The Care Shop Dumfries, Moda Hosted Buyer AW19
  • “Moda’s a nice open show; I can walk down the aisles and say, “that looks nice” and there’s nothing stopping me from hopping on a stand and having a look. That’s how I find new brands and I find that really helpful.”
    Lynn Clark
    Finale Shoes, Moda VIP Buyer AW19

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