EMU Australia (Europe) Ltd
EMU started out with a simple idea, and probably the best - that nature is the best inventor and we're just following her lead. Founded in 1994, we draw inspiration from our home, the Australian life and landscape, incorporating natural and sustainable materials like sheepskin and merino wool into our creations. Our approach is more than just making boots. And slippers. And the softest earmuffs this side of the world. It's a lifestyle dedicated to feel good, at all times, unapologetically. We call it #TheEMUWay but soon, it'll just be a Monday to you.
Sustainability Role in overall company's strategic plansSustainability has been at the core of EMU Australia since the very beginning. For over 25 years, our focus has always been on using the very best, natural and sustainable materials that Mother Nature provides us with, to create high-quality footwear that lasts. Unlike man-made fibres, the Ever-Natural materials we use, like Australian Merino wool, premium leather and Australian sheepskin, are world-renowned for their super-natural qualities, including next-to-skin softness, as well as being renewable, biodegradable and 100% natural.Sustainability initiativesIn our essence, we believe in working with natural materials and not creating or consuming quickly. We strive for sustainable consumption patterns by producing enduring and weatherproof footwear that can be worn year after year. We believe that creating quality products that last, means that we allow people to make a more sustainable purchases when they invest in their footwear rather than cycling through fast fashion.Pledges for the yearThis persistent mission to produce sustainable footwear saw us proudly win The Best Sustainable Footwear Brand at the Marie Claire Sustainability Awards 2022.Sustainable ProductsPlatinum CollectionOriginals CollectionNest CollectionAccessories CollectionAT THE FAIRNEW TO THE FAIRCertified sustainable products by third partyCERTIFIEDCertified byThe Woolmark CompanyPackagingOur packaging is made with recycled contentMaterialsWe have products made from sustainability sourced raw materialsAustralian Merino wool, in particular, is a very important material used across our collection. Our wool fibres biodegrade in just 6 months, unlike synthetic fibres which can take up to 40 years to biodegrade. Our premium Merino wool has been accredited by AWI (Australian Wool Innovation) and we work very closely with The Woolmark Company, with many of our products being Woolmark Accredited and carrying the Woolmark Logo, to ensure we remain committed to high ethical standards and use premium materials sourced by ethical Australian farmers.Enviromental ImpactOur products are created to help consumers try and reduce their carbon footprintSome of the processes we use to manufacture products are water efficientAs well as using natural Australian sheepskin to craft our products, we are consistently innovating to create more sustainable ways of crafting our Platinum Collection, such as our use of an eco-tan process meaning there’s no harm made to the environment or humans, and there is 30% less water waste than traditional tanning methods.
EMU Australia Our approach is more than just making footwear. It’s a lifestyle dedicated to feel good, at all times, unapologetically. We call it #TheEMUWay but soon, it’ll just be a Monday to you.