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EMU Australia (Europe) Ltd

Hall: Halls 2, 3+3a Stand: 2G32

EMU started out with a simple idea, and probably the best - that nature is the best inventor and we're just following her lead. Founded in 1994, we draw inspiration from our home, the Australian life and landscape, incorporating natural and sustainable materials like sheepskin and merino wool into our creations. Our approach is more than just making boots. And slippers. And the softest earmuffs this side of the world. It's a lifestyle dedicated to feel good, at all times, unapologetically. We call it #TheEMUWay but soon, it'll just be a Monday to you. 


United Kingdom


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  • Sustainability Role in overall company's strategic plans
    Sustainability has been at the core of EMU Australia since the very beginning. For over 25 years, our focus has always been on using the very best, natural and sustainable materials that Mother Nature provides us with, to create high-quality footwear that lasts. Unlike man-made fibres, the Ever-Natural materials we use, like Australian Merino wool, premium leather and Australian sheepskin, are world-renowned for their super-natural qualities, including next-to-skin softness, as well as being renewable, biodegradable and 100% natural.
    Sustainability initiatives
    In our essence, we believe in working with natural materials and not creating or consuming quickly. We strive for sustainable consumption patterns by producing enduring and weatherproof footwear that can be worn year after year. We believe that creating quality products that last, means that we allow people to make a more sustainable purchases when they invest in their footwear rather than cycling through fast fashion.
    Pledges for the year
    This persistent mission to produce sustainable footwear saw us proudly win The Best Sustainable Footwear Brand at the Marie Claire Sustainability Awards 2022.
    Sustainable Products
    Platinum Collection
    Originals Collection
    Nest Collection
    Accessories Collection
    Certified sustainable products by third party

    Certified by
    The Woolmark Company
    Our packaging is made with recycled content
    We have products made from sustainability sourced raw materials
    Australian Merino wool, in particular, is a very important material used across our collection. Our wool fibres biodegrade in just 6 months, unlike synthetic fibres which can take up to 40 years to biodegrade. Our premium Merino wool has been accredited by AWI (Australian Wool Innovation) and we work very closely with The Woolmark Company, with many of our products being Woolmark Accredited and carrying the Woolmark Logo, to ensure we remain committed to high ethical standards and use premium materials sourced by ethical Australian farmers.
    Enviromental Impact
    Our products are created to help consumers try and reduce their carbon footprint
    Some of the processes we use to manufacture products are water efficient
    As well as using natural Australian sheepskin to craft our products, we are consistently innovating to create more sustainable ways of crafting our Platinum Collection, such as our use of an eco-tan process meaning there’s no harm made to the environment or humans, and there is 30% less water waste than traditional tanning methods.
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  • EMU Australia Our approach is more than just making footwear. It’s a lifestyle dedicated to feel good, at all times, unapologetically. We call it #TheEMUWay but soon, it’ll just be a Monday to you.