Skip to main content



To align with Autumn Fair at the NEC Birmingham, Moda will now open its doors on 5th-8th September 2021 allowing buyers to experience the all-encompassing fashion and retail destination for a whole extra day, with a line-up of exclusive and new brands including Fly London, Hukka Design, Jayley Collection, and Godske, and a headline partnership with the British Footwear Association.

The all-new Moda will offer thousands of trend-forward collections across fashion, footwear, jewellery, and accessories, delivering key crossover buying opportunities, additional footfall, and a host of new retailers. Known as the National Footwear Show, Moda is one of the UK’s longest standing fashion trade shows, and an essential hub for creativity, collaboration, and trading within the fashion community.

Simon Lau, Event Director, Moda says: “In a move that will fuel the return -toto face-face trading and provide both exhibitors and visitors with newness, this September Moda will be co-located with Autumn Fair, the season’s most important home, gift and fashion retail trade event. Footwear, fashion, and apparel have spearheaded the strong growth seen in UK retail the past two months with April up 69% according to the Office of National Statistics, so we’re delighted that Moda will form part of a wider fashion destination offering access to exclusive brands and the latest collections, a greater variety of products, inspiring trends and incomparable crossover buying opportunities. We are also thrilled to announce the British Footwear Associations (BFA) as our headline partner.”

Excited to announce its partnership, Lucy Reece Raybould, Chief Executive, BFA says: “As the headline partner of Moda we wholeheartedly welcome it’s integration into the Autumn Fair with the opportunity to trade across four days instead of three and the additional footfall it will generate. As the biggest national show for fashion, footwear and lifestyle, Autumn Fair with Moda is an incredibly exciting proposition and offers retailers and buyers a trusted, streamlined, and cost-effective platform to re-ignite retail, discover newness, to physically see product, and of course to network again. We can’t wait to see you there.”

Commenting on the benefits of Moda’s integration into the Autumn Fair, Martin Rye, Managing Director of exhibitor, Lunar says: “As retail gets back on its feet again, many businesses have diversified to offer their customers more choice. Moda’s integration into the Autumn Fair is a total no-brainer as lifestyle boutiques, department stores, garden centres etc want one easy to navigate, streamlined buying journey offering a one stop shop where they can source fashion, lifestyle, accessories, gifts, and homeware under one roof. I am excited to participate in the four-day show and look forward to introducing Lunar to new buyers and to meet up with our existing customers again.”

Philip Marsh, Managing Director of exhibitor, Chatham adds: “We are delighted to be back at Moda for September 2021 and February 2022. After a small break from UK trade shows we have looked at all the options and felt Moda was the right trade show for us to showcase our SS22 and AW22 collections. The fact that Autumn Fair and Spring Fair will run alongside the event really enhanced our decision making. Chatham are very much looking forward to the event on what I am sure will be an exceptionally well attended show with the buyers.”

With UK Government and AEO approved Safe & Secure Guidelines in place, Moda confidently offers the ideal space for Covid-safe trading, networking, inspiration and more, as the retail industry gets back up and running. The full Safe and Secure Guidelines can be viewed at with a dedicated section for exhibitors at

Take a look at Moda’sfresh new website for 2021 at and discover below the 2021 manifesto from Moda’s organiser Hyve Group.


For 2021, we are refuelling UK retail in a post-Covid world. During the lockdown, Hyve Group’s UK shows have been a beacon for retail, offering a platform to celebrate kindness, provide inspiration, and facilitate communication amidst a global crisis that has affected us all. Now, it’s time for us to refuel the industry, breathing life back into UK trade, and reimagine where new opportunities lie, as we embrace the new normal.

Our market-leading retail shows are a vital cog in our industry; they are designed to guide brands, designers, manufacturers, and retailers on their journeys to future success. Our shows are places of discovery, destinations for purchase-ready buyers, dynamic environments where business is done, and orders are written.

As the light grows brighter at the end of the tunnel, our shows are here to help brands and businesses come back from the crisis stronger than ever. We are the hub for creativity, inspiration, and business in the UK; our shows bring the industry together, building communities, nurturing collaboration, and facilitating relationships that last. We are reclaiming control and paving the way to a brighter future. Join us as we refuel retail in 2021.







Notes to Editors:
For further press information or images contact Philippa Suitters at Good Results. Email: Tel: 07866362980

About Spring & Autumn Fair co-located with Moda
For brands from wholesale suppliers to quirky designers who want to trade with serious retailers and buyers, Spring & Autumn Fair is the year-round platform that drives unrivalled trading success. Our heritage makes us your trusted partner.

Hosted twice a year at the NEC Birmingham, Moda is a key destination for fashion buying. Moda is known as the UK’s National Footwear Show boasting the largest line up of men’s, women’s and kid’s footwear alongside a comprehensive collection of ready-to-wear womenswear and accessories.

This September, Moda co-locates with Autumn Fair for the first time. Sitting alongside the established Jewellery & Watch and Fashion (JWF) sector, Moda will create the ultimate fashion destination at Autumn Fair, opening up even more opportunities for networking and trade with key buyers from across the UK.

Visitors can register their interest and exhibitors can apply to be part of the show on the


View all Inside Fashion