Sarah Watkinson-Yull, started her own label in 2011 after help from the Prince's Trust at the age of 21. Yull is one of the only independent shoe brands manufacturing high heels in Britain. Now stocked in twenty countries and in leading online stores, being forced to seek out new territories after failing to break into mainstream retail in the UK. The brand reflects bold colours, British styling, mixed in with classic wearable shapes. Fans of the shoes include Theresa May, Elle King, Chloe-Jasmine Whichello, Lady Kitty Spencer, Dawn O'Porter and Paloma Faith. In 2013 Watkinson-Yull won a LloydsTSB enterprise award and has since been nominated for two Great British Entrepreneurship awards. In 2016 Yull been nominated for a National Business Award due to their impressive increase in exports of British made shoes.