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04 Aug 2019

An all new Moda for a new decade

An all new Moda for a new decade


Moda, the industry leading fashion trade show and the UK’s National Footwear Show, is set to deliver an all new show in February 2020 with a refreshed image, new shell scheme and an improved floor plan giving exhibitors the best space to showcase their collections and to meet the changing needs of brands and buyers.

Adam Gough, Event Director at Moda, says: “59% of buyers have been attending Moda for over 20 years, 41% spend over £150k, and 90% of visitors return every season and are owners with sole purchasing power. The show has this incredible heritage and is the heart of UK fashion, however, retail is changing and the show needs to adapt. A refreshed edit of the show will ensure that Moda remains a leading hub for contemporary, diverse and inspirational brands to cement their presence in the UK market. Much of our plan is dedicated to drawing in the key names in fashion retail, from online retailers, multiples and department stores, and with this in mind, we have altered our date lines for the AW20 edition to avoid clashing with Milan show MICAM. In our new halls 6,7 & 8, Moda will now be taking place 23rd - 25th February 2020.

“With continued investment and long-term commitment to the show, we have put in place dynamic new teams who all share the common goal to make Moda the best it can be. We are extremely excited to showcase our re-edited vision and the newly curated sectors Edge, Luxe, Fusion, Occasion and Life, in February, alongside the finest in footwear and sourcing.”

Edge will offer an edit of contemporary ready to wear collections from leading UK and international womenswear labels aimed at 18-30 year olds. Occasion will stage a curated selection of eveningwear and occasionwear brands from around the world, Luxe will showcase premium womenswear collections, and visitors will discover a clear edit of diffusion collections at affordable prices within Fusion.

As industry demand for sustainable fashion continues to grow, Moda Life will introduce a curated selection of leading ethical and eco labels across the womenswear, accessories and footwear sectors.

Moda Accessories will be revamped and refreshed for the new season, and Moda AW20 will see an exciting line-up of industry leading accessories, jewellery and lifestyle brands. The UK’s National Footwear show sees the largest gathering of footwear brands in the UK, and a new edit of contemporary, classic, sports, fashion, office, and kid’s footwear will launch for AW20 to ensure it remains the buyer’s number one destination.

Launched at this season’s show, Moda Sourcing, with a focus on footwear, brought the entire supply chain under one roof with manufacturers and suppliers meeting directly with buyers on site.

Moda Sourcing is aimed at uniting the show’s unrivalled line-up of finished footwear collections with the manufacturers and suppliers who bring them to life, while providing a new and valuable gateway for global manufacturers to enter the UK market.

Myriam Carnot Osbourn, Director of International & Sourcing at Moda says; “With over 20 successful years as the UK’s leading trade show welcoming visitors from over 40 countries, we’re proud of our capacity to continually adapt and evolve. This new focus area highlights the new products and manufacturing capabilities of exhibitors from some of world’s key fabricating regions. Why now? As one of the fastest growing economies in Europe, the UK is still an important platform for global brands, and the UK consumer is as purchase-ready as ever. As demand for newness grows ever stronger, brands and designers need to be partnering with the best in the sourcing business, ensuring they can cater to this demand and produce the highest quality possible.”

Moda is also putting huge investment into its Buyer Acquisition Programme. Adam Gough adds; “The value of trade shows lies, first and foremost, in the connections and networking opportunities they provide, so we’re also pleased to announce the expansion of our Buyer Acquisition Programme, designed to bring top name buyers directly to Moda. As well as increased investment directed towards the targeted VIP buyer’s programme, the February show will also boast a bigger catwalk and more inspirational content, both areas that visitors have stated adds value and interest to their visit.”

As the first port of call for independents, department stores and e-tailers alike to discover the season’s most anticipated fashion, Moda SS20 visitors were dazzled by brands including Angeleye, Kaffe, Robell, Godske, Marble, Ronald Joyce, Carol C Collections, James Lakeland, Mascara, Colette for Mon Cheri, Ella Boo / Isabella, Pomodoro, Gino Cerruti, Suzie Blue, Latte Clothing, Kelly Craig Collections, Tilley & Grace, Suzanne Bettley, Max & Ellie, Tempest Designs, Whiteley Fischer Hats, and Zelly.

The SS20 show also showcased a strong ensemble of British and international footwear brands offering visitors the largest and most diverse footwear collections in the UK including Glamorous, Holster, Fly London, Joules, Rieker, Alpe, Peter Kaiser, Moda in Pelle, Hotter, Superga, Sebago, Reqins, On Foot, HB Shoes, Krisbut, Mephisto, XTI, Mustang, and Tamaris, UNISA, Ruby Shoo, and ART.

The AW20 edition of Moda takes place on the 23rd – 25th February 2020 in Halls 6, 7, and 8 at the NEC Birmingham. 

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