At FLY London the brief to our designers as ever has no limitations. “Go where the inspiration takes you!” is the message!
There is no overbearing management style during the design process, no stifling meetings with corporate jingoistic language, instead there's a joyful and instinctive creative period that translates itself to the product. There is no seasonal theme but an understanding by everyone involved of what FLY London stands for. This leads to a brilliantly varied range which is also cohesive in that it adheres to the Fly London ethos of 'always progressive never conventional.'
We have created an upbeat joyous collection full of colour, innovation and humour!
Our feet are planted firmly in fashion whilst our heads have dreamt of the new... and what's the result?
A refreshingly balanced collection, different from the rest of the high street, having all and no trend at all, letting creativity do its work, following the motto again: “always progressive, never conventional”