6-8 August 2017, NEC Birmingham

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MODA - The UK's Largest Fashion Trade Exhibition



The all-new look lingerie show

The all-new look lingerie show

Since the launch of its own dedicated hall, Moda Lingerie & Swimwear has been delivering a more intimate and focused offering for lingerie and swimwear buyers from across the UK and beyond. Home to over 200 of the industry’s most sought after brands and platform for new and emerging designers.

Featuring the best in lingerie, swimwear, shapewear, hosiery, loungewear and nightwear, the show offers the full spectrum of products and sits adjacent to over 1,000 womenswear, accessories, menswear  and footwear collections. If you’re a buyer with multiple buying needs then see what you can accomplish in just one trip over one weekend.

Located at the heart of the UK, both transport and accommodation can be found to suit all budgets, Moda Lingerie & Swimwear has never been so accessible. 

Moda Lingerie & Swimwear is sponsored by INVISTA.


Lycra® is a trademark of INVISTA

Experience the live event

Moda Lingerie & Swimwear's catwalk shows run throughout the three days, Real designs are brought to life, elevating the best of a/w 17 to a real-time fashion showcase.

Catwalk shows are the ideal location to assess precision fit and garment construction as well as gain all important inspiration. Spot the trends, get merchandise-inspired and take home the best of the season to replicate in store next autumn.

Looking for advice on key retailing issues? Moda will once again be delivering an extensive programme of retail-led seminars across the three days, with a focus on issues for those new to retail on Tuesday 21 February. Visit the seminar programme page for full details and times for each presentation.

lingerie catwalk

The buyers' perspective

Moda is an opportunity for me to meet different brands that I don’t currently stock. At the last show, I actually spent more of my budget than I have done in previous seasons because I could see so many brands in one place.

Kirsty McAspurn, owner, Curvature Boutique

Moda is a chance for us to view new brands, and it’s more efficient for us to spend two days at the show and see as many suppliers as possible than it is to see them separately. The venue has lots of space, good facilities and easy parking, and the catwalk shows give us a good idea of trends for the season.

Veronica Parfitt, lingerie buyer, Lovehoney


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