6-8 August 2017, NEC Birmingham

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MODA - The UK's Largest Fashion Trade Exhibition



The exciting new concept in athleisure

The exciting new concept in athleisure

Introduced last year in response to the increasing demand for athleisure, Moda Active has evolved into an exciting new concept for August 2017. Moda Body/Active brings together the most inspiring labels in activewear and swimwear, targeting the ever-growing niche for stylish athleisure that takes the wearer from the gym to the school run with no compromise to performance or style. Discover Moda Body/Active this August, and be part of the active revolution.

Featuring the best in sports lingerie, activewear and swimwear, Moda Body/Active is perfectly located alongside complementary shows Moda Woman, Moda Accessories, Moda Footwear and Moda Gent. Buyers from across the spectrum of apparel will have the opportunity to discover the potential of athleisure, while the scope for cross-sector buying offers a host of merchandising and cross-selling potential. 

Located at the heart of the UK, both transport and accommodation can be found to suit all budgets, making Moda Body/Active the UK's most accessible destination for athleisure. 

Experience the live event

Moda's  catwalk shows run throughout the three days, bringing real designs to life and elevating the best of the season to a real-time fashion showcase.

Catwalk shows are the ideal location to assess precision fit and garment construction as well as gain all important inspiration. Spot the trends, get merchandise-inspired and take home the best of the season to replicate in store next autumn.

Looking for advice on key retailing issues? Moda will once again be delivering an extensive programme of retail-led seminars across the three days, with a focus on issues for those new to retail on the final day of the show. Visit the seminar programme page for full details and times for each presentation.

lingerie catwalk

The buyers' perspective

Moda is an opportunity for me to meet different brands that I don’t currently stock. At the last show, I actually spent more of my budget than I have done in previous seasons because I could see so many brands in one place.

Kirsty McAspurn, owner, Curvature Boutique

“I was pleased to see the addition of the Active area when I attended Moda. Activewear has become a large part of our business recently, and I am looking forward to seeing a bigger focus on Moda Active in light of the recent trend for activewear.”

Elaine Reed, buyer, JD Williams, online retailer. 


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