SoftScience official launch in Europe

SoftScience official launch in Europe
09 Jul 2015

Step into the comfort zone!

Do you like to live your life comfortably, uncompromising, with a lot of fun and always on the move? Then you need to step into a pair of SoftScience shoes to walk around in a comfortable and healthy way to maximize the fun.

Behind the brand

In July 2014, SoftScience™ was launched in the U.S. by two of the footwear industry’s most experienced executives: John Duerden - former president and COO of Reebok® and Scott Seamans - co-founder of Crocs®. Once again, they have set out to change the footwear industry with a new and innovative shoe brand: A shoe that takes comfortable and casual footwear to an entirely new level. It allows the foot to relax and gives you the opportunity to walk around in a stylish shoe all day, without pain in your back, knees or hips.

A new dimension in foot comfort: Trileon

With different distinctive styles for both men and women, you can experience the ultimate in footwear comfort even after spending long hours on your feet. All SoftScience shoes feature unique Trileon™ material, developed by Scott Seamans exclusively for SoftScience. It creates a stable shoe with superb shock absorption and ultra-light weight at a maximum of 250 grams. Thanks to slip-resistant protection and the non-marking outsole, you can easily handle slippery and sensitive surfaces.

The Drift

SoftScience shoes offer supreme comfort as the perfect choice for people with active lifestyles. The design allows for a generous fit to accommodate most foot shapes and sizes, allowing the foot and toes to spread out while removing pressure points. The shoes are great for work, casual wear, and after sports. They are also very comfortable during walks on the beach and across rock surfaces. Our classic and unisex slip-on model, The Drift, can also be worn as a clog by simply removing the insole, folding down the heel, and replacing the insole for an easy-on, easy-off effect. The combination of a breathable cotton canvas upper and a removable and washable insole makes the shoes odor-resistant, even when wearing them barefooted.

SoftScience wearers experience a roomy and relaxed fit, a stable platform, superb shock absorption and an outsole that is slip-resistant and non-marking. Would you like to experience SoftScience for yourself? The online store is live sincethe 15th of February 2015. In January 2015, Robin Akeroyd, former managing director of Crocs® Europe, has officially launched the brand in Europe and SoftScience is making great steps across the continent.

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