Moda has announced an exciting addition to the A/W show, taking place at Birmingham’s NEC on 16 -18 February. New for 2014, Moda Woman will now feature a brand new space dedicated to evening and occasionwear. Moda Noir will see some of the most prolific brands from across evening and occasionwear assemble around a dedicated plaza area, providing a focal point for all things glitz including the fabulous Carla Ruiz who are experts in highlighting female beauty and elegance.
Sarah Moody, event director for Moda Woman says, “As the eveningwear offer has grown stronger each season we felt it appropriate to create a dedicated area to showcase the fantastic brands we have on board for the February show. It’s an exciting time and I’m really looking forward to seeing the new areas take shape.”
Mon Cheri, John Charles, Linea Raffaelli and Ann Balon are among the leading line-up of brands supporting this specialised area, with Daniel Saul of fellow heavyweight Mascara commenting, “This new dedicated space for evening and occasionwear highlights the importance of the product and brands to the ever-changing retailer of today.”
Avril Bell, sales manager for Veromia mirrored the sentiment, “It will be great to have all the occasionwear brands focused around a central plaza, and it’s a move I’m sure the buyers will welcome. We look forward to showing both Dress Code and Irrisistible at Moda Noir.”
Other changes to take place include the contemporary and popular Moda White moving to the front of the show, with two new brands - Léo Guy and Cristyn & Co - joining industry stalwarts such as Sahara, Elisa Calvaletti and Two Danes.