The next edition of Moda Lingerie & Swimwear, which will take place from the 15-17 February 2015 has already confirmed a strong roster of the intimate apparel industry’s biggest names.
With international household name, Triumph recently announcing their return to the event and the trade show circuit, the show which currently boasts the return of regulars such as Wacoal Europe, Panache, Moontide, Simone Pérèle, Charnos and Maison Lejaby will offer visitors this season an increasing variety of product and brands.
Triumph will be offering Moda visitors the latest from their extensive collection of designs. Caroline Van der Woude, head of sales in the UK & Ireland for Triumph said: “”Triumph is proud to participate in the Moda show as an exhibitor. It provides an excellent forum for us to highlight our innovation and key concepts to the intimate apparel industry, as well as telling the rich story of our heritage. 2015 marks the 25 year anniversary of our classic Amourette bra, which we will be celebrating throughout the year with our key partners.
“At the show in February, we will be showcasing our exciting A/W 15 collection and sharing with the trade our ‘Stand Up For Fit’ initiative, which aims to fit 300,000 women globally during 2015. To date we have had a fantastic response to Stand Up For Fit in partnership with our customers across the UK and Ireland, and look forward to building further momentum around this in 2015.”
Meanwhile, Moda regulars VFB Intimates will return to the show presenting its portfolio of brands including Bestform, affordable intimates for the uncomplicated woman, Lou Paris, feminine and fashion forward designs and Vanity Fair; practical lingerie with added luxury.
Karen Crawford, Marketing Manager UK for VFB Intimates said: “VFB Intimates UK Limited exhibit at Moda as it is a wonderful venue to showcase our brands, Bestform, Vanity Fair and Lou. New seasonal launches are very exciting and we value the opportunity to show, on the body, our evolving collections and to discuss these in detail with our customers. The setting is highly professional, yet friendly and I, personally, really enjoy Moda and meeting with buyers, press and trade, throughout the lingerie industry.
Continuing to diversify the product offer across the show, European brands exhibiting this season include Avet, Spanish ladies underwear label combining quality and experience into its brand and Ghiro, Italian night and loungewear brand, infusing a balance of tradition and innovation into every collection.
Penny Robinson, event director for Moda Lingerie & Swimwear praised the strong starting line-up of brands, commenting; “As the sector’s national show we are delighted to be able to offer even more variety this coming season, Triumph coming on board has been in response to a great demand from our visitors and we are listening and acting on their feedback all the time. I am looking forward to the season ahead and welcoming more great brands to the line-up.”
For more information and images please contact Heather Otway on +44 (0)14848345 or email [email protected]
Notes to editors
• Moda is the UK’s largest fashion trade event, taking place twice a year in February and August at the NEC Birmingham.
• Moda Lingerie & Swimwear is the UK’s only national show for lingerie, swimwear and intimate apparel industries and joins the national shows for menswear and footwear, Moda Gent and Footwear respectively, as well as the latest mainstream and contemporary womenswear and accessories show.
• Moda Lingerie & Swimwear is sponsored by INVISTA, the owners of the LYCRA® brand. The team will attend the show and be available for comments on the LYCRA® brand plaza in Hall 17. Visit www.connect.lycra.com to find out about the brand’s latest developments.