Fuller bust champions, Curvy Kate are set to embark on their 7th annual model search in January 2015 with the hope of finding the new face and curvy ambassador of the brand. Due to the success seen in previous years, and the growth of their sales teams, the brand will be working with their independent retailers to widen the search by launching their first, Star in a Bra ‘Shop Window Competition.
The brand is calling on their UK independent business to use a bespoke Star in a Bra window kit to ‘get creative’ and promote the curve-loving model search. The brand devised the campaign to support their retailers, bring theatre to stores, engagement with customers and to raise awareness about the Curvy Kate Spring Summer collection.
The competition will launch on January 5th 2015, in line with the Star in a Bra entry stage. Following this there will be a social media voting round, leaving it to the Curvy Kate, 100,000 strong fan base to choose their favourite, most imaginative shop window display. The ‘most-liked’ store will be announced through Facebook on 12th February and win £500 worth of retail stock from the Spring Summer season.
Sally Courtney, Northern Sales Manager for Curvy Kate comments, ‘It will be great to work with our key independent retailers on this project, many of whom have been fervent Curvy Kate supporters from the very beginning. The beauty of independents is that every shop is different and they can put their own individual creative flair into a window display that reflects their individual store and customer base. The retailers appreciate that a visually appealing window is key to drawing customers in and the Curvy Kate Star in a Bra window display kit will really help with this.’
This year the Star in a Bra search will be run through a bespoke website (starinabra.com). The brand will encourage D plus, charismatic girls to enter the competition to be in with a chance of winning a trip of lifetime for two and to be the face of the Spring/Summer 16 collection. The winner will also receive a year’s supply of Curvy Kate lingerie so she can continue to flaunt her curves.