Cleo’s AW14 inspiration is all about the ‘excite’ trend, and looks at a chaotic mixture of florals and geometrics with a very modern and yet fresh look. Inspiration was taken from the catwalks, especially designers Marc Jacobs, Mara Hoffman and Anna Sui who demonstrated how these unusual combinations can create exciting new looks. Print and pattern combinations, oversized bow detail, embroideries and glitter trims all feature in the Cleo by Panache AW14 collection.
AW14 also sees the introduction of new sizes for the Cleo by Panache collection, with many key styles now starting from B and C cups. Product Manager, Alysha Taylor states ‘We have introduced B and C cups to Cleo due to huge demand from our export market who wanted to see an expansion of the Cleo brand; we see the new sizes as complimentary to the current D+ range our portfolio offers. ‘
New to this season is Kali, a pretty new embroidery range with a scattered heart design on a sheer base net in a bright neon lime colourway to offer a fun pop of colour for AW14. The design is finished with a contrast bright orange grosgrain bow trimming. The balconnet bra shape is based on the best selling Lucy shape but with further improvements such as lined bottom cups to make it an even better fit all the way up to a J cup. The Kali brief is a new shape with cute gather back detailing and frills on the legs.
Also new for AW14 is Neve Excite which uses the moulded foam cup from the Neve range, but features pretty pink floral lace in the wings and a trend led zebra print in bright orange and pink shades. Available up to a H cup, this plunging style offers a great cleavage and a smooth silhouette and the spot jacquard strapping in pink is a subtle fashion detail. A new Brazilian shaped brief features a printed front with flattering floral lace back.
Favourite Cleo styles return for AW14 with a boost of colour and also an array of new sizes. For the first time ever, designer favourite Nyla is available from a B cup and will this season be available in a teal based floral print with a pretty pink shade of embroidery, inspired by flirty florals and fun geometrics. Juna will now be available from a C cup and features a subtle matt and shine effect animal print in a fun teal colourway. A quirky grosgrain bow in contrasting pinks adds a girly touch. Neve returns in a vivid deep blue and a decorative trim and spot jacquard strapping. Neve also continues to be available in black, nude and a strapless style.
Maddie’s well loved and trusted balconnet bra is this season available from a B cup in a bright raspberry colourway with a printed check lime bow detail. Lily is also available form a B cup and this season sees a burst of colour with a lime and charcoal colourway. Inspired by the trend for unusual repeat prints on the AW14, Lily has a quirky swan print for this season with a double bow detailing. The three piece laminated balconnet cups and cradle offer support and fit up to a J cup.
Izzy is a new balconnet bra based on the popular Melissa, Ellis and Minnie styles, available from a B cup. Inspired by the AW14 trend for mix and match florals, delicate floral embroidery with bright strawberry pink edging has been designed to create an unusual contrast to the ditzy multi coloured star print. The 3 section balconnet cup and cradle offer great support and fit up to a J cup.
Jolie is a new range available from a B cup, based on the trusted darted padded balconnet bra block of AW13’s Jessie. Using an unusual colour combination straight off the catwalks, Jolie features a quirky and fun embroidery made up of bows in raspberry and orange shades on a chacoal base. SS14’s best seller Minnie returns in a beautiful monochrome colourway and from a B cup upwards.
Another best selling collection, Marcie is now available from a B cup and in a rich raspberry colourway across the bra, brief and babydoll pieces. Maddie Pop is available in a new exclusive print inspired by multi colour animal prints in a B cup upwards.
Juna, the long running and well loved bra shape continues to form the core collection for Cleo in black, ivory and nude.
For more information and high res images contact Juliet Price .
Juliet.Price@instinct-pr.com / 0207 021 0900