Base London Introduces A More Premium Footprint With The “Industrial Evolution” AW15 Footwear Collection

13 Jan 2015

Having been an integral part of the British footwear scene for the past twenty years, men’s footwear brand Base London have developed their AW15 range to reveal a far more premium edge; as they showcase the ‘Industrial Evolution’ collection at MODA (Feb 15-17 2015).

 

Base London’s ‘Industrial Evolution’ collection reveals a portfolio of tailored formal silhouettes, engineered boots and an overall contemporary twist to traditional footwear design.

 

The Autumn/Winter 2015 collection marks the brand’s coming of age, reflected in a premium selection of formal and casual styles that take inspiration from the great British pioneers, inventors and creative minds, whose collective genius has sculpted the world of today.

 

Chunky soles, exaggerated details and an innovative use of contemporary leather treatments, unite to present an extremely forward-thinking and diverse take on classic British looks.

 

“We feel that it is the right time to enhance our product offering,” explains Mark Husted, Base London Sales Director. “As a brand we are experiencing a fantastic time both domestically and internationally and we have developed a strong foothold in the market. Now is the right time for us to develop the brand with a much more premium look to both the product and the overall image of Base London.”

 

The collection includes the use of more premium leathers on uppers and soles and higher-grade construction elements to the diverse selection of fashion styles.

 

The formal collection reveals a very traditional profile that as been injected with modern features. Strikingly British brogues, tassel loafers monks and saddles shoes are all included in a diverse and broad collection that caters for a wide range of looks and fashions.

 

The casual collection pays homage to the neo-nerd, recognising man’s usage of modern technology to upgrade and enhance his life. Quality leather uppers are teamed with exaggerated chunky rubber sole units to provide a modern designer look.

 

The AW15 Base London boot collection combines bold detailing, striking trims and rugged leather treatments. Solid construction boots, with heavy soles and vintage looks are all available in a seasonally and trend-led range.

 

The Base London AW15 collection will be available to view at MODA (Feb 15-17 2015), Stand W6

 

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For further information please contact Pete Winkworth at Toy Soldier PR

T: +44 (0)770 939 1262 or E: [email protected]

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