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Fred Bennett debuts at MODA

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Fred Bennett debuts at MODA
08 Jan 2015

Exploring new avenues into the men’s fashion market, Fred Bennett are excited to be exhibiting at Moda – the UKs foremost fashion trade event.

Leading the way in men’s jewellery and accessories, Fred Bennett is renowned for a collection of innovative designs in silver, stainless steel and leather that reflect modish masculinity without pretension. The brand hopes to be a perfect fit at the show, as it has something to suit all retailers buying needs when it comes to men’s gifting and self-purchases.

We have history

Fred Bennett launched over a decade ago in 2004 to fill the void for a contemporary British Heritage men’s jewellery brand. Over the years, it has won many awards and accolades for quality and innovation in jewellery design – Jewellery Brand of the Year was a particular milestone.

The first collection was exclusive to weighty, solid silver jewellery comprising of bold necklets, dog tags, ID bracelets and cufflinks. It was a range well received, and the brand continued to evolve through the introduction of a capsule collection featuring stainless steel jewellery, to complement the existing silver designs.

The success of the Fred Bennett brand is largely due to the diversity of the product range – today the collections are refreshed at least twice a year, and offer a variety of men’s jewellery and accessories not only in sterling silver and stainless steel, but leather too – which is now the bestselling style in the wristwear range.

How it’s made

Fred Bennett men’s jewellery is designed in house by our team of award-winning designers.  Ideally located in the heart of London’s highly influential fashion scene, they have the upper hand when it comes to responding to trends from all areas of design.

Designs are put into production using an innovative mix of the latest modern technology from CAD prototyping and the traditional lost wax techniques used to create enviable intricacy seen in many of the Fred Bennett jewellery designs.

Each piece is then crafted from a hand-picked selection of materials. Distinguished leather is plaited, twisted and weaved (in shades of liquorice blacks, burnt reds, earthy browns) and paired with a choice of silver or stainless steel. For something a little more special, Fred Bennett offers stone set men’s jewellery and accessories, whether it be cufflinks featuring SWAROVSKI ELEMENTS or pendants inlayed with black agate, there is something to suit all.

Silver and stainless steel are the key metals used in the Fred Bennett collection, merged with leather, adorned with stones, or simply as a statement itself in a metal only classic jewellery design.

Fred’s values

> To encourage all, from boys to men, not to be afraid to wear bold stylish jewellery

> To provide high quality men’s jewellery and accessories – we search for the best metals, stones and leathers available and are constantly exploring new ideas and materials

> To remain sharp with a masculine edge – Fred Bennett is trend focused and keeps up to date with the latest panaches and techniques of the jewellery industry. We strive to offer men’s jewellery and accessories that deliver unassuming style

> To keep accessorizing affordable – Fred Bennett offers everything from casual every day wear to special occassionwear and aims to keep prices accessible to all

Nice package

All Fred Bennett jewellery comes complete with a branded presentation box or pouch, perfect for gifting and a smart way to store all his jewellery essentials.

What’s new

The new season brings another strong offering, and employs an industrial theme with graphic influences, fused together with the brand’s signature style, to create a range innate with personality and wide appeal. Fred Bennett also now includes two smart new watches; The Classic FB Watch, in polished and matte stainless steel, and the Fred Bennett Sports Watch, complete with day, date, 24-hour indicators and a black leather strap.

Wholesale prices range from £7.20 to £98.

Retailers may contact Gecko for more information

about Fred Bennett or to place an order:

01376 532 000

geckojewellery.com

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