South Beach SS15

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South Beach SS15
22 Jan 2015

The South Beach brand launched for the SS13 season and has quickly become renowned for their trend-led designs, distinctive prints and vibrant personality. They offer the quality and fit of an established swimwear brand and the affordability of the high-street, with designs sold as mix and match separates to build a truly unique look. With an expansion in their beachwear and a growing collection of loungewear, nightwear and fitness, South Beach show no signs of slowing down.

SS15 Trend Report

Sensory Floral

Feminine florals are blurred, filtered and refracted to create modern perspectives on traditional patterns. Simple silhouettes to let the print do the talking.


Animal prints are merged with colourful camo. Earthy shades are highlighted with burnt orange and cornflower blue. Contrasted trims in sunshine yellow and tomato red, show a reinterpreted animal print story for 2015.


A bold and graphic story. Simple shapes are key, with one piece swimsuits in sporty silhouettes. Bikini shapes feature feminine styling with contrasting panels to contour the shape. Also includes asymmetric detailing, horizontal blocking and textured solid colours.

Miami Nice

A young and spirited story with a playful 80’s vibe. Details include frills, mismatch, pattern mixing, solids and stripes, patterns and solid panels, crop tops with sleeve detail.

Canyon Nights

A glamorous, metallic, futuristic story. Channels polished pool side decadence and material indulgence. Gold finishes have a semi functional feel as they cross over from the world of space exploration into the world of luxury. Details include centre front focus, geometric hardware, plunge necklines, and vintage macramé inspiration.

Art Haus

Prints have a painterly and marbled look. Details includes brush strokes, daubs and splashes, and swirly shades of gloss presenting artful originality. String bikinis, halter one pieces and key hole and cut-outs feature.

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