HOT SOX REINVENTS ITSELF – introduction into European market
With more than 40 years of creative experience under our belt, Hot Sox, American legwear brand, remains the innovator of fashion socks. We pride ourselves in creating socks season after season that are cutting edge, creative and bright in design and the best of quality. Patterned socks continue to dominate in trouser length, knee high and over the knee styles. In true fashion trend, our men’s socks are dominating the market with so much color and design that you’ll need your sunglasses on when you wear these! Hot Sox continues to allow you to express your individuality one step at a time. So jump into summer with freshness, brightness and true Hot Sox awesomeness!
As founder and chief creative officer of Hot Sox, Gary Wolkowitz’s impact on American fashion is no less than the creation of the fashion hosiery category.
In 1970 there were no hip socks for young women to wear with hot pants and platform heels. Gary was fresh out of art school designing album covers for the likes of Curtis Mayfield, Leonard Bernstein and Frank Sinatra at CBS Columbia Records. He and his wife Sarah soon found themselves silk screening socks ‘til dawn.
With the world watching, Hot Sox pushed legwear limits even further in the late 1970′s as the first American manufacturer to work with innovative electronic Japanese computer pattern machinery. After experimenting with a glove manufacturer, the Toe Sock was launched just as open-toed shoes were becoming trendy. They sold millions of pairs of this exciting design in the first year, confirming that Hot Sox’s spot in the forefront of fashion was here to stay…
Not long after that they created a range of colorful knitted socks, including rainbow stripes, checkerboard designs and argyles in florescent brights. Their idea developed into a mega business featuring hundreds of designs and innovative products including toe socks, leg warmers, thigh highs and even knitwear.
In 1980 the Hot Sox Company acquired the license for Polo Ralph Lauren men en women socks, which it still holds today.
Hot Sox has continued to evolve, gathering inspiration everywhere to keep design concepts fresh and unexpected.
Nearly 40 years after their start, Renfro Corporation, the world’s largest hosiery company, acquired Hot Sox in 2007, forming an exciting partnership between manufacturing muscle and top design. That same year, Hot Sox released a sock starring a finely rendered knit portrait of Mexican artist Frida Kahlo to honor her 100th birthday, reflecting both the original, artistic foundations of the company and the ongoing influence that artists and their work have on Hot Sox designs.
Now, the Hot Sox Company remains a stride ahead of all others. Hot Sox’s commitment and strength in developing styles reaffirm that the designs work for every wearer’s individuality.
In 2012 Hot Sox has reinvented itself with the House of Hot Sox. The brand is expanding into the European region this spring. Come check out the new collection and get inspired by Gary’s refined vision of what is hip in legwear.
Renfro Corporation is a global leader in the design, manufacture, marketing, merchandising and selling of legwear products in North America and select international markets.
The company provides and continuously innovates a full line of branded and private-label sock products. It licenses an extensive list of leading brands including Fruit of the Loom, Scholl, Dr. Scholl's, Ralph Lauren/Lauren Polo, Copper Sole, Wrangler, New Balance and Carhartt. It owns brands include K. Bell and Hot Sox.
Since its founding as Renfro Hosiery Mills in 1921, Renfro (headquartered in Mount Airy, N.C.) has grown from a small US domestic manufacturer with 25 employees to a category front-runner with 5,000 employees worldwide. Renfro B.V. is the European head office for Renfro Corporation. All European-related activities are coordinated from the Amsterdam-based office, applying the same values and practices that differentiate Renfro Corporation. The main activities of this office consist of sales, marketing and distribution of global brands and licenses, OEM and private label.
For further information please contact:
+31 20 20 510 20