Ciao bella! Ciao bello!
We are Garcia Jeans. We love Italy. And we make our clothes the way Italians do. That is, with character. With passion, love for fashion and amazing designs for everyone. This season, we take you to New York: the city of dreams. The city where Quarter Pounders and pizza slices go hand in hand and where espresso is only sold in large-sized cups. The city where the combination of the rough urban life and the authentic Italian ambience form an exceptional clash that inspires us more than ever.
The exhausting boat trips and the tough city life of the early Italian immigrants intrigues us. It inspired us to create heavy destroyed denim, beautiful damaged prints in sexy silhouettes combined with a cool denim jacket, which will be the ultimate must-have upcoming season. Our dirty wash tops in lace are already an absolute hit. Thanks to their feminine material they can easily be styled with a denim Jog pant or the tough Rachelle; a comfortable bootleg pant with medium fit. One of the most remarkable prints this season is an elegant line pattern with festive lighting, inspired by the two-weekly party ‘San Genaro’ in Little Italy. Rich colors such as orange and Bordeaux and an amazing lace pencil skirt in shades of blue that is worn with a tough denim shirt and a perforated jacket. Or, a festive denim dress with an open back for a sexy touch; la dolce vita in New York City!
The tough life of the Italians in New York is beautifully translated to the Spring Summer 15 collection. When coming to the Big Apple, the Italians, vain as always, arrived in tight starched Sunday suits that weren’t good for the heavy workers life. As a result, costumes were replaced for working clothes. Clean transformed into off white. Classic chinos got a raw edge because of the natural washing that the sea salt and the hard work caused. This is the key in this season’s collection and denim is the perfect material to play with this effect. We made items such as the damaged worker pants or chinos with scraping in colors as army green, grey melee, and corn yellow. Also the rebellious vintage denim jacket or the more classic sun bleached jacket show some city dirt, which creates an awesome urban look. Wear them with Fermo, our new super slim leg pant with a stretchy fit and one of our dirty wash shirts with vintage prints and texts on them such as ‘born local, roots global’ or for the womanizers among us ‘kiss me, I’m local’.
Wear our clothes with joy, with style and always with character.