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THE HEALTHY BACK BAG COMPANY SS15 PRESS RELEASE

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THE HEALTHY BACK BAG COMPANY SS15 PRESS RELEASE
08 Jan 2015

 “GROWN UP ELEGANCE MEETS SUMMER BRIGHTS”

THE HEALTHY BACK BAG CO. ANNOUNCES NEW COLLECTION FOR SPRING/SUMMER 2015

 

SS15 sees the launch of the latest Collection of Healthy Back Bags featuring a refined mix of subtle neutrals, contemporary patterns and powerful brights along with ‘tablet friendly’ bags and the addition of eco-friendly canvas to the range.

 

The SS15 Collection has been created around three key seasonal trends:

Freshly Squeezed

Bold splashes of colour inject energy and fun into the HBB range. From citrus brights to pomegranate pinks, these bags represent the exuberance of summer and the force of nature in a spectrum of strong colours.

Smart Basic

Inspired by logic and order, this refined palette introduces uniformity and clean-cut simplicity to the collection. Featuring strong blues and cool greys, SS15 neutrals take on a grown up elegance.

Opposites Attract

Mixing up pattern, print and fabric this collection is where East meets West and opposites are the norm. Tactile fabrics in an array of contrasts and drama.

 

Key additions to the SS15 Collection are Poly Large Bagletts which coordinate with many bags in the Collection and not only provide extra capacity than the traditional Small Bagletts, but make excellent day bags which can be worn on either shoulder, across body or around the waist.

 

The Great Outdoors Collection features a fantastic new Grape colour across all 3 styles within the range (tablet friendly HBB, Tech and Shoulder) while brand new Microdot and Circular Motion HBB’s offer cutting edge fabrics combined with all the benefits of a Healthy Back Bag. Three new Recycled Canvas bags combine sophisticated Breton styling in an eco-friendly fabric.

 

Priscilla Chase, MD of the Healthy Back Bag Company, comments:  “Our SS15 Collection features seasonal colour combined with trend led pattern and print. We are constantly developing our range and this is reflected in our choice of cutting edge and eco-friendly fabrics. Our customers love our Large Bagletts so we have made more of them in colours which reflect SS15 trends and our Great Outdoors Collection which incorporates ‘tablet compatible’ pockets for technology on-the-go now comes in an extra colour all of which gives our customers even greater choice over size and price.”

Prices: £22 to £175 RRP

 

Notes to editors:

Issued by the Healthy Back Bag Company, 90 De Beauvoir Road,

London N1 4EN.  Tel: 020 7812 9800.  www.thehealthybackbag.co.uk

 

For further press information please email Clare Elson: [email protected] or call 07973 506104

 

The Healthy Back Bag®

Probably the world’s most comfortable bag, Healthy Back Bags were developed specifically to combat the problems of weight stress than can be caused by carrying a single strap bag. The aim: to create a bag that looks fantastic, is comfortable for everyone to wear, and enables you to carry weight safely.

 

The problem with most bags is that they pull away from the body, causing you to compensate by leaning and twisting. The fact is, the more places a bag touches your body when you wear it, the lighter it feels – it becomes part of you – and this encourages good posture.

 

The Healthy Back Bag’s unique patented shape contours to your spine, rather than pulling away from your body.  It distributes the weight across your back, rather than pulling down from one point on your shoulder.

 

There are no rigid bits in or around the bag so it moulds to your shape, rather than working against you. This, combined with a non-slip strap, ensures that the bag both contours to your back and stays on your shoulder, whether you wear it on the shoulder, or cross-body.

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