“WINTER HUES MEET OLD WORLD ELEGANCE”
The AW15 Collection of Healthy Back Bags will be launched at MODA, NEC Birmingham, 9-11 August. Featuring a blend of wintery tones, cutting edge texture and pattern inspired by classic tailoring and hidden glamour, the AW15 Collection has been created around three key seasonal trends:
A product of nature, this colour palette drifts from ice cold colours to outdoor woody tones. Fabrics are light and airy, expressive, shadowy and misty with variegated textural impressions found in chunky sweaters and heavy knits. There are elements crafted in classic tones and prints emulating the ‘dandy’ mood of tailored, classic plaids.
A global fusion capturing the energy of the street and introducing unconventional autumnal shades with eye-popping hues. Mixed media, quilting, mesh effect and reflective trim combined with the underlying sport influence of this theme personifies the ultimate urban dweller with an active lifestyle.
Traditional textiles meet old world elegance with inspiration from a Scandinavian inspired palette of colours full of hidden glamour, mysticism and indulgence.
Artisanal and bohemian influences re-appear as sustainable trends which are reworked with needlepoint textures and simple prints.
Key additions for AW15 are trend-led Microfibre and Textured Nylon colours including cool Lavender Mist and classic Burgundy which pinpoint the seasonality of the Collection. Three new bags in AW15 colours are added to the Reversible Collection while the brand new Urban Chic Quilted Healthy Back Bag offers contemporary quilting for a modern lifestyle.
The Great Outdoors Collection features a new Caviar colourway across all 3 styles within the range (tablet friendly HBB, Tech and Shoulder) and the Black Fleur HBB offers a reinvention of traditional paisley with Dark Teal, Silver and Gold notes combined with all the benefits of a Healthy Back Bag.
Priscilla Chase, MD of the Healthy Back Bag Company, comments: “Our AW15 Collection features traditional textures and patterns re-worked for a contemporary market alongside trend-led colour and design. These trends are an integral part of our development cycle and an essential feature of our product range. We innovatively develop our product through our choice of cutting edge fabrics, colours and prints combined with high end manufacturing techniques. Our bags have global appeal and these seasonal trends ensure our line-up stays fresh and exciting”.
Prices: £22 to £175 RRP
Notes to editors:
Issued by the Healthy Back Bag Company, 90 De Beauvoir Road,
London N1 4EN. Tel: 020 7812 9800. www.thehealthybackbag.co.uk
For further press information please email Clare Elson: firstname.lastname@example.org or call 07973 506104
The Healthy Back Bag®
Probably the world’s most comfortable bag, Healthy Back Bags were developed specifically to combat the problems of weight stress than can be caused by carrying a single strap bag. The aim: to create a bag that looks fantastic, is comfortable for everyone to wear, and enables you to carry weight safely.
The problem with most bags is that they pull away from the body, causing you to compensate by leaning and twisting. The fact is, the more places a bag touches your body when you wear it, the lighter it feels – it becomes part of you – and this encourages good posture.
The Healthy Back Bag’s unique patented shape contours to your spine, rather than pulling away from your body. It distributes the weight across your back, rather than pulling down from one point on your shoulder.
There are no rigid bits in or around the bag so it moulds to your shape, rather than working against you. This, combined with a non-slip strap, ensures that the bag both contours to your back and stays on your shoulder, whether you wear it on the shoulder, or cross-body.