Classic Styles Reimagined for Sebago’s Modern Consumer
ROCKFORD, Michigan (December 2015) – With its 70th anniversary in full swing, Sebago®’s AW16 season will see the addition of designs that show investment in craft. Reflecting this directive, Sebago’s AW16 campaign, Live Your Best, invites consumers to celebrate their best moments, with the best of friends in the best places.
With handsewn styles brought back from the archives and a focus on the brand’s first-ever product creation, the Classic penny loafer, new designs for both men and women have been created that are modern, on-trend and relevant for today’s consumer. Updated styles in the Campsides® and Drysides® collections are perfect additions for the Autumn/Winter season as well as casual, easy-wearing designs that round out the seasonal offer.
“Our heritage of craftsmanship and quality is inherent in our products,” says Joe Wallace, Vice President of Product & Design at Sebago. “The Fall 2016 collection is a reflection of that, translated with today’s trends and our consumers in mind. We are very fortunate to have 70 years of history in the finest, quality casuals as a foundation for the brand. This season’s new collections pay homage to our history and continue to engage our consumer of today.”
In celebration of the 70th anniversary, Sebago has brought back archived handsewn designs, reimagining them to offer consumers an opportunity to enjoy the best that the brand has to offer in craftsmanship. Three styles comprise the Heritage Handsewn collection, the timeless Heritage Penny, the modern Heritage Tassel and stylish Heritage Bit.
Since the 70’s, Sebago Campsides™ were designed for inland pursuits to complement marine-focused styles such as our iconic Docksides®. For AW16, Sebago introduces Camp Sebago, a seasonal and rugged casual line that is trend-right for today.
The Ronan collection features a New England classic silhouette on a natural crepe rubber sole. Both Chukka and Three Eye options are authentic, handsewn styles for a younger consumer who seeks timeless footwear with a twist.
Landon, an update to the Campsides, is a handsewn classic silhouette offered as a Chukka and Four-Eye in rich, season-appropriate materials with additional comfort features. Rounding up the offer is the Vershire group. Consisting of three rugged styles featuring handsewn construction and genuine leather welt, including a lace up Chukka, Penny and Three-Eye, all set on a rugged lug sole.
The New Plaza revives the iconic Classic loafer silhouette with a slimmer last for Women. A timeless shoe for the stylish consumer, this style comes in a range of premium full grain leather uppers for AW16.
Sebago Drysides™ is the brand’s waterproof product moniker which includes seam sealed construction and waterproof leathers. As the demand for weather appropriate footwear continues to evolve, waterproof boots have become a product category which Sebago addresses with timeless, authentic styling. For Winter, Sebago introduces the Nashoba High Boot and Nashoba Chelsea. These sophisticated silhouettes are beautifully detailed in rich leathers.
The Laney collection is made in Portugal from rich leathers with beautiful burnished finishing details, and combines rugged casual with hip styling for Sebago’s more fashion-forward consumers. The Laney Mid-Boot is a moto-inspired short boot perfect for the season.
In its third season, and hugely popular in the US, is the menswear-inspired Hutton collection. AW16 sees the introduction of a retro and versatile ankle boot, the Hutton Zip Boot.
“Sebago’s message remains strong and is reflected in the quality and craftsmanship of our products,” says Kerry Lawton, Sebago’s global marketing manager. “Sebago is authentic to its heritage and legendary in its craft, and will continue to deliver timeless fresh designs with the level of quality that our consumer’s demand.
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