British womenswear lifestyle brand, Lily & Me have launched a new website http://www.lilyandmeclothing.com and their winter collection to the public. The Gloucestershire based company designs in-house and focuses on signature prints, stunning shaping and quirky detailing to rival the likes of Boden, White Stuff and FatFace.
The new brand is positioned for real women leading real lives; muddy rambles, school-runs, dirty wellies, home-baking and Glamping chic all add up to Lilylife; beautiful clothing with an emphasis on textile design.
Ben Haywood, Director said: “We wanted to offer consumers a new twist on British fashion. Clothes that stand out, are intelligently designed and celebrate colour and print. We are a family run business and we produce clothes that mirror our own experiences by asking, what do real women want? Beautiful prints, clever shaping, quality and design are the things they value. We are very excited to see the new website live, taking orders and offering customers something new in the online retail market.”
Lily & Me have been trading in the wholesale market as Amari since 2007. Business has grown steadily and a move into the consumer market is a natural progression for a brand that already has a loyal customer base in the UK and abroad.