LYCRA® BRAND RETURNS TO MODA AS HEADLINE SPONSOR AND SHOWCASES NEW TREND INSIGHTS
The LYCRA® fibre brand returns to MODA, the national show for Lingerie & Swimwear, as the headline sponsor for the sixth year running. As headline sponsor of the show LYCRA® aims to build customer intimacy and develop a greater understanding of this essential, yet often invisible ingredient, ensuring the LYCRA® brand is seen as an industry leader in the Lingerie & Swimwear segments.
Taking centre-stage for product innovations, the LYCRA® fibre brand keeps ahead of new product developments and boasts a broad range of fibres and fabric concepts including LYCRA® fibre, LYCRA® BEAUTY and COOLMAX® fabric technology.
Showcasing comparison swimsuits to demonstrate how LYCRA® XTRA LIFE™ fibre works for swimwear, the LYCRA® fibre stand will visually demonstrate how two swimsuits, one with LYCRA® XTRA LIFE™ fibre and one without, respond after being tested for 240 hours in chlorinated water. Visit the stand to see the incredible results.
The MODA show hosts INVISTA’S 2016 trend capsule collection which features seven key trend directions. You will see innovative garment design in directional colours and showcasing new fabric developments – an exciting glimpse into the future.
Penny Robinson, Moda Lingerie & Swimwear’s event director, says: “We are extremely proud to have INVISTA, owner of the LYCRA® fibre brand, as our headline sponsor once again this season. The partnership between the two brands – one a key player in the intimate apparel industry, and the other the UK’s only national lingerie and swimwear event – is a natural one. The LYCRA® involvement in the show is also an incredible endorsement, and cements our status as a truly key platform for UK and international labels alike. We are looking forward to seeing the brand’s S/S16 trends brought to life on the lingerie and swimwear catwalk this season, and also in a dedicated visual display area at the show, the perfect inspiration for brands and buyers alike.”
As well as the catwalk shows, UK and international buyers can visit the LYCRA® stand to discover the technology behind the brand to help build a greater understanding of the benefits LYCRA® fibre can bring to the end consumer. The stand will also showcase products from key partner brands including Panache, Miraclesuit, Seaspray, Gottex and Freya Swim to highlight the successful brands that are already using LYCRA® fibre.
Glamorous shapewear in comfortable fabrics with LYCRA® BEAUTY fibre will be on show, while LYCRA® XTRA LIFE™ fibre brings a strong performance story to both competitive and fashion swimwear.
The LYCRA® fibre stand will be situated at The Plaza Hall 17 and a trend forum, showcasing new trend insights for 2016 for Lingerie and Swimwear will be located in D28.
INVISTA is one of the world’s largest integrated producers of polymers and fibres, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: COOLMAX®, CORDURA®, FRESHFX®, LYCRA®, SUPPLEX®, TACTEL®, and THERMOLITE®.
Move with LYCRA® on www.LYCRA.com or follow our every move on Twitter, Facebook, Instagram and YouTube @LYCRABrand #LYCRAmovesYOU
LYCRA®, COOLMAX® and THERMOLITE® are trademarks of INVISTA.
Notes to Editors:
- For press information, images and samples please contact Jenny Jones at Bright Light on 0207 384 6111 or email email@example.com