Curvy Kate lingerie model and Star in a Bra winner, Lizzie Haines, has set the bar high in her fundraising hopes and vowed to shave her head for Breast Cancer awareness charity CoppaFeel! on Valentine’s Day 2014. In the lead up to the event she will be urging the public to love their boobs and donate to the charity in an attempt to reach a target of £10,000.
No stranger to fundraising, Lizzie cut her long hair to a short bob in 2005 after her father was affected by cancer and managed to raise an impressive £3,500. With her hair longer than ever, she has now pledged to go one better and shave her head entirely after seeing the work of CoppaFeel! at a recent lingerie event.
“It’s as much about awareness and keeping it in the public eye as it is fundraising” says Lizzie who believes the quirkiness of the event itself will grab attention as well as donations. She adds, “Curvy Kate is working with CoppaFeel! on several initiatives next year and as an ambassador for the brand I want to support the good work that they will be doing, along with the amazing efforts of CoppaFeel!’
She continues “This is happening to women in my demographic, to women who are my friends and it is more important than ever that everyone sit up and take notice.”
CoppaFeel!’s mission is to make sure all breast cancers are diagnosed at the earliest stage possible, making treatments more effective and survival rates higher. Almost 50,000 women and 400 men are diagnosed with breast cancer in the UK each year and CoppaFeel! is determined to educate and remind people to ‘know theirs boobs’ in order to catch breast cancer early.
The charity was set up by Kristin Hallenga in 2009, who at 22 was told she was ‘too young to get breast cancer’. This meant that her cancer was diagnosed late and could only be treated, never cured. Kristin Hallenga comments. “We're thrilled that Lizzie is supporting us with this hugely brave endeavor! The funds she has pledged to raise us will make a huge difference to CoppaFeel! and the vital work we do. The added great support from Curvy Kate will ensure that her brilliant idea and our message is heard by even more people. (And she really does have lovely hair!)”
With the support of Curvy Kate and CoppaFeel!, Lizzie has three months to reach her target and will be doing all she can along the way to maintain momentum. Fans of the lingerie brand will be encouraged to set her various tasks via their facebook page and will be encouraged to follow her progress. Meanwhile plans are well underway to make the Valentine’s evening something to remember with big prizes up for grabs, specially designed cocktails, entertainment and an entry fee if you want to see the main event! The night will be hosted by Manhattan 34 in Leicester’s cultural quarter.
Lizzie will also be shaving her head in the new CoppaFeel! Smoothie bra which goes on sales next year. The bra includes the CoppaFeel! signature hand print and boob checking messages inside the cups as a reminder that each time you wear the bra, you should check your boobs!
To DONATE please text CHOP87 £xx to 70070 or visit www.justgiving/chopforcopp.
If you require any further information please contact Hannah Houston at Curvy Kate on firstname.lastname@example.org or call 0208 861 3111.
Notes to Editors:
CoppaFeel! is a breast cancer awareness charity that educates young people on the importance of checking their boobs regularly and knowing the signs and symptoms of breast cancer.
It was founded in October 2009 by Kristin Hallenga who herself was diagnosed with breast cancer at the age 23, and now lives with secondary breast cancer.
CoppaFeel! is the only purely awareness and education breast cancer charity, and the only breast cancer charity that specifically targets young people.
CoppaFeel! aims to stamp out late detection and misdiagnosis of breast cancer by ensuring that people know its signs and symptoms and seek medical referral if changes occur.