21 -23 February 2016
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Lloyd Shoes AW16 Collection

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08 Feb 2016

CONTEMPORARY – The new Autumn/Winter Men’s Collection
LLOYD relies on purist designs and a handcrafted look
Sulingen, February 2016. Menswear is currently undergoing a phase of
transition – with events being determined not by a revolution, but rather by a gradual
emancipation from time-honoured conventions and stereotypes. Ongoing
casualisation continues to have a major influence on the visual appearance of men's
fashion. Another mega-trend is represented by sport. But foreign cultural influences,
traditional craftsmanship and technical innovations also characterise the new spirit
of the times, whereby feel-good attributes such as comfort, relaxation and lightness
are indispensable buzzwords. Nowadays, comfort comes in a cool and invisible
disguise. Formal wear casts new shadows, albeit not as standards or classics but
rather with a significant pressure on innovation: A banker’s suit worn with a technical
parka and clean sneakers – this is what a modern mix looks like.
Shoe fashion by LLOYD will reflect these trends very expressively in the next
autumn/winter season. New, casual material and surface designs, finishes aligned
towards maximum comfort and innovative styling add the finishing touches to the
new collection. The new LLOYD collection captivates through clean, purist designs
attributed a look of particularly high quality and craftsmanship in the form of an
individual colour finish applied by hand. Highlights are represented by the many sole
developments and profiles which fascinate through colour, shape and handcrafted
New last designs and an extensive range of colours
Mid-cut boots such as desert boots and Chelsea boots are new favourites – and are
offered by LLOYD in various new last designs and exciting material combinations.
Metal appliqués, colourful inserts, highlighted lining materials and the artistic use of
air-brush techniques also ensure a high degree of attention.
Winter colours range from many grey and mud tones to warm wood and earthy
shades. Apart from the continued prevalence of various shades of blue, green and
burgundy hues are also more popular.
X-Motion goes wintery
Presented last season, the extremely successful X-Motion series has been
repositioned to present itself in sporty and elegant upper leathers with non-slip
profile soles. Winter themes featuring durable GORE-TEX can also be found in the
business range as well as in casual boots and loafers.
As manifold as the current LLOYD men's collection is, a red thread pervades each
of the models, i.e. an elegant design, a superb finish – and the red stripe in the heel.
LLOYD Shoes GmbH has been manufacturing quality men’s and women’s footwear with
great passion and fine workmanship since 1888. Founded in Bremen as H. F. Meyer
Schuhfabrik, since 1942 the premium producer of branded footwear has been based in
Sulingen in Lower Saxony, Germany. For over 125 years, LLOYD has been perfecting the
manufacture of exclusive, quality footwear in fit, design and craftsmanship. The worldrenowned
red stripe is LLOYD Shoes’ unmistakable trademark.
In 2014, the company had 1,421 employees, 610 of them in Germany alone. In the 2014
fiscal year, the company recorded a consolidated record turnover of around EUR 139 million.
Apart from women’s and men’s shoe collections, LLOYD also markets quality accessories
and leather jackets. Currently, LLOYD products are exported to more than 60 countries and
are available at around 3,700 points of sale. In Germany, there are currently 30 concept
stores, with locations that include Hamburg, Berlin and Munich. Worldwide there are
additional concept stores, for instance in Copenhagen and Budapest.
Press contact:
LLOYD Shoes GmbH
Birgit Lüdemann
27232 Sulingen
Tel.: +49 (0)4271 940 433
E-mail: luedemannn@lloyd.de

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