BINX BECOMES THE FACE OF SUPERGA

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BINX BECOMES THE FACE OF SUPERGA
13 Feb 2015

BINX BECOMES THE FACE OF SUPERGA

“The future face of fashion” as hailed by fashion industry bible i-D magazine; Binx is the hottest model in the world. Superga are pleased to announce Binx as the new face of their Spring / Summer 2015 campaign. Binx has taken on the role from previous brand ambassadors Alexa Chung, Rita Ora and most recently Suki Waterhouse.

Binx will team up with Superga for an exclusive shoot featuring the brand’s new Spring / Summer 2015 collection; bringing a touch of her cool, raw style to the Italian brand’s coveted shoes. Nashville native Binx is riding high in the fashion charts with an army of social media fans following her every move. Binx is a model not only with one of the most impressive lists of previous high profile campaigns, covers and editorials, but also a unique and aspirational style. A real voice of a generation with a creative vision, not only did she feature in the shoot, but she was
also fully involved in the creative direction. The campaign will launch April 2015. Superga pride themselves on supporting and nurturing the rising talent within the industry. Binx is a step in a different direction than Superga’s previous faces, chosen for her talent as the world’s next Supermodel and creative force within the fashion industry, which caught the brand’s eye.

“When you look at all that she’s achieved in such a short time, it just made so much sense to go with her than anyone else.” Superga

‘Getting a chance to collaborate and design my own line for Superga is and continues to be such an honor, their design team has really taken me in and let me take a huge part of this process. I have always wanted to explore other aspects of the industry and I'm so lucky to have such an amazing brand supporting me on not just the model side, but also the creative, directing, and designing. Which is such a dream come true for me!’-  BINX


Binx will also be designing a collection of 4 styles for SUPERGA AW 15 –which will be her first foray into products.

Editor’s Notes:
Superga® is the iconic footwear brand for sports and leisure time that used the innovative rubber vulcanisation technology for the first time in 1911. Such technology was employed to create footwear for the mass market. The most popular model, 2750, has been produced since 1925: this is the first tennis shoe realized with a rubber sole. Today Superga® shoes can be fully defined as the “shoes of the Italian people”, due to their prestige and reputation.
Born in 1911 in Turin, Walter Martiny began producing rubber-soled footwear under the name Superga. By 1925 his designs had evolved with the use of vulcanized rubber soles and the Superga 2750 Heritage style was born. The iconic 2750s are now available through the very best retailers worldwide. The brand announced Alexa Chung as brand ambassador for their centennial anniversary and for Spring / Summer 2012 along with a collaboration with Henry Holland for House of Holland per Superga, which hit stores in May 2012. This was followed by the Spring / Summer 2013 campaign featuring Rita Ora, Suki Waterhouse and collaborations with
renowned designers Oliver Spencer and Giles Deacon the same season. Superga continues to focus on being a significant player in the UK footwear market.

BINX is represented by Next Management Worldwide, which is a global modeling agency that
connects top talent in fashion and entertainment with leading international brands

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