Douglas AW15

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02 Mar 2015

Slimmer, better fitting and brighter - just some of the demands men have for their wardrobe in 2015, says leading menswear fashion house Douglas & Grahame.

Yet one fabric continues to dominate the collections. Tweed. And while tweed is definitely here to stay, Douglas & Grahame bosses are keen to support smaller independent mills and producers.

“We haven’t used Harris tweed this year because we want to see what other companies have to offer,” explains sales director Anton Jenkins.

“Harris has become so well known and so popular but there are scores of others out there and it’s been really refreshing to deal with independents such as Robert Noble, Moon in Shetland and Alfred Brown in Yorkshire.

“Our samples have gone down extremely well with retailers so we’re looking forward to developing our relationship with them over the years.”

Indeed, men’s clothing expert Andrew Hannan, owner of Clarksons the Shirt Shop in York, said tweed was a priority for men across all age ranges.

"Tweed has been big for a while now and shows no sign of going away," says Andrew. "Customers of all ages are after tweed products. They may wear it differently but they still love the style and story behind it.”

Andrew says middle-aged men are more demanding than younger customers as they try to keep pace with seasonal trends.

“In the days of old you’d often find couples shopping together with the wife picking out her husband’s clothes,” Andrew reminisces. “But those days are long gone. Now we get men in their 40s and 50s who are more stylish than they were in their teens and 20s. In fact, across all age ranges - from 18 to 80 - we’re seeing customers demanding clothes to be slimmer, brighter and made from better fabrics.”

And while he believes online retailing has its benefits, when it comes to buying clothes you cannot beat a personal service.

"You might know your neck and chest measurements but we know our customers inside out and give them clothes that fit, not clothes that they've bought hoping will fit. Clothes are more than just a product- they say everything about a person. We want to make sure the customers don't take any chances and buy with confidence. You just can't get that online.”

Douglas & Grahame’s brand manager Adam Finlay echoed Andrew’s comments and said the company was focused on delivering exceptional quality and value for money.

“Our fantastic team of designers have unveiled their most impressive collection to date which we firmly believe delivers on every level - impeccably stylish yet truly affordable,” he said.
“Many retailers concentrate only on the younger market but we have given a voice to the vast numbers of men who still want to be stylish and on-trend when they hit their 30s and beyond.
“As Hollywood’s leading men prove year after year, age is just a number and our collection of formal and casualwear will breathe life into every wardrobe.”
Mr Finlay said he was indebted to the scores of independent stockists, like Clarksons, which help drive the brands year after year. “We are a family business and we pride ourselves on fostering great relationships,” he explained. “Nowhere is this more keenly felt than with our stockists and we put enormous value on the day-to-day discussions we have with them. They are the frontline for our classic brands in the UK and their feedback is vital. “Our philosophy underpins changing fashions with the solid foundations of sharp tailoring. By expertly weaving the most subtle details into each and every collection, the essence of Douglas and Grahame is ‘understated sophistication.”


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