5-7 August 2018, NEC Birmingham

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Wish upon a bra


15 February 2016

Forming the essential foundations of a full range of attire, By Wishes returns to Moda Lingerie & Swimwear this weekend with a host of ingenious solutions. Specialising in a range of intimate apparel accessories from bra extenders to invisible support, the brand is a trusted source of essential add-ons for retailers all over the country.

“By Wishes was founded to suit women’s specific needs and, 18 years on, we have established over 300 retail partners,” says designer Ailen Gomez Perkins. “We have developed a fresh range of lingerie accessories and new shapewear technology for autumn, and we felt that it was the perfect time to come back to Moda Lingerie & Swimwear and showcase our designs.”

Alongside its mainline collection, By Wishes also offers a bridal-specific range called Wedding Wishes. Created with the aim of helping a bride’s day to run as smoothly as possible, Wedding Wishes comprises a range of hidden solutions, as well as a complementary selection of hair accessories designed to be seen.




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