5-7 August 2018, NEC Birmingham

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Two new lines for S.Oliver


Family footwear label S.Oliver will unveil two new lines at this season’s Moda Footwear. In line with its wider strategy to design shoes for a diversified lifestyle, the brand will introduce So HYB and So Flex as part of its s/s 18 offer. 

For So HYB, sports influences take S.Oliver’s signature comfort in a brand new direction. Sporty, lightweight soles and an urban design create an on-trend collection, while removable leather linings and cushioned insoles ensure the shoes are as comfortable as consumers would expect from any S.Oliver design. 

Meanwhile, So Flex (pictured) blurs the boundaries between work and leisure with a new sole construction designed for all day wear. Inspired by a human spine, the sole features 42 independently cushioned compartments for the brand’s most flexible creation to date. 

S.Oliver will unveil its new additions alongside its core collection of men’s, women’s and children’s shoes at this season’s Moda Footwear. 



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