18-20 February 2018, NEC Birmingham

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Triumph for women seeking sports style

22-Dec-2016

Leading lingerie label Triumph has confirmed its attendance at Active this season. The brand will join the line-up of activewear labels and sports bra within Moda Lingerie & Swimwear, showcasing a range of sports underwear specifically designed with the contemporary consumer in mind. 

“Triumph understands the multifaceted woman,” says Sian Thomas, the brand’s head of global design. “She leads an active lifestyle and exercises to get healthy, but also to get social; sharing run distances through her apps, attending classes and spurring friends on to achieve their targets. In this sociable sporting climate, style-driven women want to look good and have outstanding support. They want to wear sportswear to work in and out of the gym with no compromising style for function and vice versa.”

In line with this assessment of the modern-day niche for sports products, Triumph has created its Triaction range; bras in Triumph’s favourite fits that are on-trend, extremely supportive and comfortable without any bulk. Bounce control-certified by the University of Portsmouth – the the world-renowned research centre in breast health – the range incorporates new multi-layer constructions for extreme support and Magic Motion technology, which offers the support of a wire but with extra comfort. 

“This is a high-performance but style-driven collection,” continues Thomas. “It gives women the freedom to train how and when they like, and then wear their sportswear to the gym or to a café with friends.”

The Triaction range features styles specifically designed for high impact cardio, light styles designed to be invisible under clothing, padded styles and designs for larger bust sizes. Discover the full collection at Active this February – only at Moda Lingerie & Swimwear. Other confirmed exhibitors include Björn Borg and Acai Activewear
 

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