5-7 August 2018, NEC Birmingham

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To comfort and care

Anita welcomes a long-awaited summer this season with newly-launched designs across its Comfort and Care ranges. Anita Comfort – the brand’s collection targeting the larger sizes sector with support lingerie and swimwear – presents a vibrant range of swimwear comprising ten distinct stories from maritime classics to abstract leaf prints. Cuts meanwhile are both modern and retro, with a new focus on elaborate detailing such as plaited features and double layering.

“The collection is elaborately-produced, but it’s completely worth the effort,” says UK managing director Jemma Barnes. “The new designs have a unique look, flatter the figure and appear to be practically free of seams.”

Anita’s mastectomy and prosthesis range Anita Care is similarly vibrant, comprising young and fashionable styles with all the functional and quality hallmarks traditionally associated with the label.

“With refined tailoring and functional details, Anita Care combines extraordinary design with a comfortable and secure fit,” continues Barnes. “The colour palette ranges from lush berry tones and intense reds shimmering aqua shades, while the prints are just as varied as the colour range, contrasting graphic patterns, colour-intensive animal prints and wonderful feather prints inspired by the beauty of the peacock.”



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