23 August 2016
Freya has launched a microsite to promote its a/w 16 range of mix and match co-ordinates. Dedicated to its Freya Fancies line, the microsite allows users to visualise every possible combination of bra and briefs through a sliding function which scrolls through the brand’s new autumn styles.
“This Freya Fancies collection has been hugely popular with our customers including national stores, online as well as independent customers since it launched at Moda Lingerie & Swimwear in February,” says Holly Henstock-Cooke, PR manager at Freya’s parent company Wacoal Europe. “To celebrate its launch in store, we have launched this fabulous new microsite where Freya fans can select their favourite combination and share this across social media.”
Users who create a look also have the opportunity to win the products by taking part in a quiz and sharing their creation across social media.