18-20 February 2018, NEC Birmingham

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The state of comfort

07-Feb-2017

Arriving from the States into Moda next month, LazyOne is a brand new concept in contemporary loungewear. The brand – which will make its debut within Moda Lingerie & Swimwear this month – has set its sights on the UK market having already successfully taken America by storm in the 14 years since its inception. 

Specialising in exotic and colourful combinations, fun animal characters and witty pun captions, LazyOne is a distinctive loungewear brand for the modern UK consumer. Already spotted on celebrities including Kim Kardashian and Ludacris, the brand has huge potential on a consumer level, and will target contemporary and relevant stockists with its trade show debut. 

“We felt the LazyOne brand would fit right into the UK’s largest fashion trade show and offer something different to its exhibitors,” says marketing co-ordinator Leon Shaw. “The brand offers bathrobes, PJ sets, onesies, nightshirts, socks and slippers for the whole family, and it’s a concept that we are ready to roll out to new business across the UK.”

Buyers representing independent clothing boutiques, department stores, gift specialists and children’s stores are invited to discover the LazyOne concept at stand LA33 this Moda. 

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