18-20 February 2018, NEC Birmingham

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The season of prom

16-Mar-2017

As spring / summer 2018 beckons, the occasionwear sector is back in the spotlight. As the UK’s premier destination for promwear, ballgowns, evening and occasionwear, Moda Noir is set to dazzle with a stunning offer of  dresses fit for the red carpet. 

A noteable return this season is Mac Duggal, the US prom specialist with a contemporary take on dressing up. Challenging the conventional perception of dresses fit for a princess, Mac Duggal complements its core offer of bejewelled gowns with unexpected pieces including floor-length capes, shorts and body suits. 

“I am inspired by the challenge of changing trends and keeping designs fashion-forward,” says the designer himself Mac Duggal. “Knowing your clientele is so important and, if you love fashion, you can transform these beautiful women through fashion. From sleek and streamlined silhouettes to intricate drapings and body-conscious shapes, each piece within the collection presents an exquisite attention to detail that is the hallmark of an authentic Mac Duggal design.”

It’s an approach that has certainly captured the attentions of the UK occasionwear sector. Mac Duggal’s appearance at Moda Noir last summer piqued buyers’ interest, and the brand’s return for s/s 18 will be welcome news to those seeking new inspiration for unconventional glamour. 

“Attendance was fantastic last year,” says Duggal. “Our stand was consistently busy with prospective new retailers, and the buyers we met were savvy and educated with an open mind towards new trends and different styles.

“We’re hoping now that we can continue to provide fresh inspiration to the UK, and set trends in silhouette and colour while delivering a wide-ranging spectrum in fashion and style.”

Discover more about Mac Duggal ahead of the show here, and view the full collection at Moda Noir this August. 

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