18-20 February 2018, NEC Birmingham

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The people’s shoe


21 October 2016

This February will see leading Italian brand Superga unveil its latest designs at Moda Footwear. Now established for over 100 years, Superga is affectionately known as the People’s Shoe in its native Italy, and is trusted across Europe to provide technical sports shoes with contemporary styling season after season. 

“The classic Superga style was born in Turin back in 1911,” says key account manager Samantha O’Reilly. “Initially the brand made its name as a producer of shoes with vulcanised rubber soles but, over the years, the classic Superga style has graced the feet of celebrities and fashion icons alike.”

Superga attributes its success to its versatility as a stylish and comfortable wardrobe staple that takes men and women alike from the city to the beach to the bar. Having redefined casual comfort season after season with exclusive collaborations and a growing range of colours and styles, the brand will return for a/w 17 with more on-trend styles for men, women and children. Discover the full range at Moda Footwear. 



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