My Story London makes its Moda Woman debut this weekend with a fresh take on sizing in womenswear. Recognising that customers do not always identify with one particular dress size, My Story London specialises in easy-wearing silhouettes that enhance the shape.
Designed and produced in Italy but readily available from its London headquarters, the brand's focus on high quality materials including silk and ethereal styling set it aside as a one to watch for the new autumn season.
My Story London offers low minimum orders to retailers and is keen to bring new stockists on board this Moda Woman. Find the brand on stand Y50.