Moda Accessories will relocate to a new, more prominent position as of this season. The new layout will see accessories labels presented alongside Moda Woman and Moda Footwear, offering a more cohesive buying opportunity for visitors.
Following feedback from buyers who cited accessories as a key focus, the move will put leading labels in handbags, jewellery, hats and scarves firmly in the spotlight for s/s 19 and beyond.
“Over two thirds of our accessories labels have already rebooked to return in August,” says Accessories event director Silvia Collins. “The brands already on board are enjoying a successful show with strong orders and new contacts, and it’s time to give the sector the boost it deserves with a new, prominent position for the August show.”
The news has been welcomed by buyers, many of whom are actively seeking new labels to bring on board at Moda Accessories.
“A stronger accessories offer would be very beneficial to us,” says Olivia Corden, senior merchandise manager at Freemans Grattan. “I was inspired by the strong footwear offer at Moda - including some of the accessories labels exhibited within Moda Footwear - and bought into new collections such as Fiorelli, and I would like to see more labels such as Zohara handbags.”
For buyers within the women’s lifestyle sector, the move will enable visitors to gain a better perspective across womenswear, footwear and accessories.
“We attended Moda looking for new ideas across clothing, jewellery, scarves, bags and shoes,” says Clare Morris, owner of online boutique Copper & White. “We loved Big Metal – simply and quirky, but displays beautifully with good price points and useful display cards for the product - and Red Cuckoo bags, because it was easy to pick the styles that matched our clothing collection. Moda is where we can see collections in their entirety, see what’s current and get ahead of the game.”
For the brands themselves, Moda Accessories proved to be the perfect platform from which to meet serious buyers.
“This was our first time at Moda Accessories and it definitely exceeded our expectations,” says Stuart Horne, director at Sabbot Headwear. “We’re already thinking ahead to how we can expand the range for next season based on the feedback we received at the show.”
Moda Accessories will return to the NEC on 5-7 August this year. To discuss how your brand can be part of it, contact Silvia Collins here.