18-20 February 2018, NEC Birmingham

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The Loft confirms ETO Jeans

30 July 2015

This season will see ETO Jeans launch its latest collection to the trade at The Loft, Moda Gent’s dedicated platform for fast fashion and consumer-led brands. The contemporary denim label will target new accounts at the show, strengthening its portfolio of 500 stockists across the UK and Ireland.

“Since its inception, ETO Jeans has moved away from any stereotype or conventional design,” says sales director Ibby Mayat. “We specialise in contemporary denim and apparel for urban living, and we are looking forward to welcoming our customers from all over the country to the very accessible location of Moda Gent.”

Established in 2007, ETO Jeans offers a comprehensive range of over 200 styles across both the menswear and boyswear sectors. The brand has a wide consumer following via its major high street stockists – which include JD Sports and Jacamo – and is looking to increase its stable of independent stockists at the Loft.

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