18-20 February 2018, NEC Birmingham

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The comeback kids

07-Sep-2017

They say that they would be crazy not to return to such a fantastic show, and that buyers were out in force to place serious orders… Moda Woman catches up with just some of those exhibitors who have already committed to next season’s edition after such a strong show this time around. 

A month on from the s/s 18 edition of Moda Woman, mother-and-daughter team Carol Capener and Lisa Speet are still catching up with leads from the event. 

“We had our busiest show ever this Moda with record sales and lots of new accounts,” says Lisa Speet, director at Carol C Collections, whose portfolio includes Foil, Smashed Lemon, Md’M and Ruga. “The business we achieved exceeded expectations and, as always, we met good quality independent boutiques who were looking for good quality labels at great prices – which is exactly what we offer.”

The success of the August edition prompted Carol C Collections to make an early commitment to the February show, which will return to the NEC on 18-20 February next year. 

“It would be crazy not to return to support a fantastic show,” continues Speet. “There will be a greater offer of the beautiful Merino wools within our Foil collection – which is just going from strength to strength – and there may be a reincarnation of an old favourite brand… so watch this space.”

Fellow Moda Woman exhibitor Bianca shared a similar view on the most recent edition of the show. 

“This was one of the most productive shows that we have ever attended,” says sales director Karen Brookes. “The buyers were very positive, and we were busy most of the time writing orders.”

Having already committed to the next show, Bianca is busy designing its new autumn offer ahead of Moda Woman in February, while also offering high summer lines to sell over the next few months. 

“Moda is the only show we do, so  it is our main focus to write with regular customers, as well as attracting new business,” says Brookes. 

For other brands meanwhile, the focus is already on brand development for the new season. Millinery specialist Whiteley Fischer has set its sights on expanding its portfolio of stockists at the next edition of the show, as director Graham Eckersley explains. 

“We’re keen to meet international buyers at the February edition of the show,” he says. “We have shown at Moda for some time so we have built up a loyal clientele base who place orders with us every season, but we would like to see some more new business at the next edition of Moda.”

Other brands already confirmed at Moda Woman this season include Lily & Me, Faber, Emreco, badoo, FDJ, Dante, Godske, Brakeburn, Alice Collins and Marble. Keep up to date with all the new arrivals at Moda. 
 

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