Brand new launch CuffsCollars will debut at Moda next month, revealing an effortless new direction in contemporary menswear. The London label –established in November last year – will arrive at Moda Gent offering premium quality menswear at a price accessible to retailers.
“Retailers want premium quality and exclusive designs, but are put off if the price isn’t reasonable or they have to wait six months for their orders to be delivered,” says the brands’s marketing consultant Rachael Wheeler. “The idea for CuffsCollars was conceived in London by hardworking guys who wanted to bring quality menswear inspired by British tailoring to retailers all over the country.”
CuffsCollars will debut within Edit – Moda Gent’s dedicated area for up-and-coming and niche labels, exhibiting a range of menswear, some of which is available for delivery within a week. The brand will also offer a made-to-measure service alongside its core apparel offer, which can be delivered into stores within six weeks.
“We are launching at Moda Gent because research showed it would be an excellent opportunity for us to showcase the new CuffsCollars concept,” says Wheeler. “We are looking forward to meeting with retailers and showing that effortless style is available in a fit that suits everyone.”