18-20 February 2018, NEC Birmingham

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Sustainable threads

01-Nov-2016

1 November 2016

Denim label DML will return to Moda Gent with an innovative collection of sustainable denim. The directional label – which has established a global presence from its proudly northern headquarters in Manchester – will reveal the benefits of its unique Hydroless technology at the February edition of the show.

Put simply, the Hydroless collection of denim is manufactured at a unique plant in Dubai with cutting edge consideration for the environment. Replacing conventional methods of laundering denim with a low-impact, eco-friendly technique, Hydroless denim achieves its wash through the use of laser finishing, desert blasting and “ozone washing” the denim using air instead of water. The result is a process which significantly reduces energy and chemical use, and uses 95 per cent less water than traditional denim production.

The Hydroless line was first unveiled for the s/s 17 but, following a positive response and intrigue amongst trade buyers, the brand will build upon the introduction for a/w 17.

Discover more about the process at Moda Gent this season when DML returns to the show with its latest designs in sustainable threads.

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