18 August 2015
Accessories label Gaby has reported a surge in orders during last week’s exhibition, cementing the brand’s position as a revamped collection which appeals to accessories and womenswear buyers alike.
“Interest in the new collection at Moda last week far exceeded our expectations,” says brand director Lorraine Watts. “We knew it was going to take time to relaunch Gaby after our acquisition by Dents Fine Accessories, but this year has already been far more successful than we expected and now – thanks to Moda – we have come away with a surge in new orders and sales are continuing to climb.”
Acquired by Dents in 2011, jewellery label Gaby underwent an identity overhaul, streamlining its signature, statement identity to increase its relevance in the contemporary marketplace. The brand has increased its presence across the UK, as well as establishing a global presence throughout Europe, the US and Australasia.
For those at the helm of the brand however, the global aspirations of the business have only been possible because of its firm roots in the domestic sector, and its renowned reputation amongst a loyal core of retailers.
“Meeting the buyers at Moda, being able to show them our new pieces and interacting with them really helps,” says Watts. “One of the charms of the Gaby collection is that the pieces are just so tactile and lovely to wear, and this is something that we continue to incorporate into all of all our designs, whether metal, crystal, autumn woods or iconic delicate pearls.”