Pretty You London is moving into a new season and a new era with its first-ever range of outdoor footwear. The brand – which debuted at Moda Footwear last season with its boutique slipper collection – launched a range of summer sandals and accessories at last month’s show.
Our new spring / summer footwear range was very well-received at the show by both existing customers and new footwear retailers looking for something unique and special,” says Amy Pomeroy, the brand’s digital marketing manager. “Our bestsellers were the tasselled and fringed sandals, and the launch gave us huge confidence for more ranges going forward and we are very positive about the styles we have designed for this season.”
As part of its expansion into a comprehensive lifestyle range, Pretty You also introduced a range of luxurious nightwear to complement its core slipper offer. The Dream range features supersoft, luxurious materials such as bamboo, and has been styled to appeal to lingerie specialists and womenswear boutiques alike.
“The new launches enhance the core slipper offer which, as usual, did extremely well at the recent edition of Moda Footwear,” says Pomeroy. “Our slippers are a firm favourite; customers love the glam styles and they prove the perfect gift product for Christmas time, which is why buyers return season after season.”