5-7 August 2018, NEC Birmingham

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Subtly extrovert


Newly-launched label Eves & Gray heralds the next chapter of its development with a return to Moda Footwear this season. The brand – which made its debut at the show in August – has carved a niche for itself with a distinctive collection of men’s footwear characterised by intriguing style and quality design. 

Soon after its launch, Eves & Gray was picked up by bloggers on both side of the Atlantic, with celebrity endorsement soon following suit. According to those at the helm of the company, the brand’s attributes of quality and a slightly off-beat style have been a winning formula, and there are hints of more to come. 

“This is just an introduction of what we will offer,” says brand director Tim Waring. “Other luxury items will follow soon, and it will be an eclectic mix, all of which will be original to us.”

The brand has already confirmed its plans to add women’s styles into the mix, with a capsule collection of six styles launching in summer. The core men’s collection meanwhile is characterised by burnished Italian leather and a high quality sole protection in purple that sits over the leather and complements the style. Each pair of shoes also comes with two sets of laces – brown and purple – and a branded shoe horn to reinforce the Eves & Gray identity. 

The brand will show its full a/w 17 collection at Moda Footwear this February. 



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