9 August 2015
Moda opened its doors today amidst a buoyant and positive atmosphere as the industry’s leading labels unveiled the key looks for s/s 16. Bringing together a comprehensive selection of womenswear, menswear, footwear, lingerie, swimwear and accessories brands from all over the globe, Moda welcomed a diverse range of buyers seeking new inspiration for the season ahead.
For many buyers, the exhibition was a key opportunity to discover inspiring new designs from labels arriving at the show for the first time.
“We have launched several new collections under the Love Brands umbrella this season,” says Sam Blake, UK agent for Danish womenswear label Nu Woman. “We’ve had a great response to Nu Woman from retailers who say the collection has that perfect urban appeal that transcends the age demographic. We have also brought Elle Sport, Circle and Freddy to Moda Woman for the first timer and have seen a great response to collections across the portfolio.”
Over in Moda Gent, fellow debutante Gaastra saw a similar response to the UK launch of the Dutch label.
“We have had a great first day with a wide regional spread of leads and new accounts,” says Jason Lynch, UK distributor for the brand. “We’ve seen a good mix of coastal stores who already had a good insight into the brand and its history, and the new accounts who were discovering the label for the first time at Moda Gent. We were delighted to see the brand on the catwalk, which really helped customers to visualise the range.”
For returning brands meanwhile, the show has been an essential opportunity to catch up with new and existing customers from all over the UK within one accessible location.
“It’s been a good first day,” says Richard Parker, divisional sales manager for Skechers. “There are so many elements to the Skechers brand that it has a comprehensive appeal, and we have taken the opportunity at Moda to really catch up with our accounts from all over the country. Twinkle Toes – our dedicated children’s label has always been our niche range but it has expanded into a lifestyle collection with a licensed collection of dolls due to launch soon, and a partnership with Build a Bear workshop. We are also seeing an increase in demand for mini me styles, with mums and daughters buying into styles across the board. Then of course there is the Ringo Starr collection which appeals to a different male demographic, and the ranges promoted by Kelly Brook, Demi Lovato and – more recently – Meghan Trainor.”
Representatives from aspects of the industry praised the exhibition for offering the unique opportunity of buying within dedicated, sector-specific shows, while also benefitting from the wider setting of the industry’s national apparel trade event.
“We have had a good first day with a consistently busy stand and the right sort of business-orientated lingerie buyers coming to see the collection,” says Alexandra Thrower, brand manager for Chantelle and Passionata which returned to Moda Lingerie this season. “Buyers committed to orders here at the show and it was the right environment to promote our free carrier bags and point of sale support, which is exclusive to those placing orders at the show.”
Moda is currently taking place at Birmingham’s NEC until Tuesday 11 August.