13 August 2015
Television personality Jessica Wright launched her debut footwear collection at this weekend’s Moda to an overwhelming response from the UK trade. Following a personal appearance at the show to officially launch the label, the star spoke candidly about her plans for the brand and its trajectory throughout this season and beyond.
“There is a wide appeal from young women upwards because the styles are wearable; it’s not all about party shoes,” she said. “I purposely introduced some styles for the workplace as well as the higher, strappy designs, and each and every one is comfortable enough to wear all day long. The bridesmaids at my brother’s wedding [fellow television personality and presenter Mark Wright] all wore Jessica Wright shoes, and I am wearing them today because I know they will go the distance.”
Having created a buzz about the stand during Jessica Wright’s personal appearance on Sunday, the brand proved itself to have commercial acumen as well as wide-ranging media appeal with a strong level of orders across the full three days.
“It surpassed our expectations,” says Michael Ridgway, sales & marketing director at co-creator of the brand Laceys London. “We had perhaps pre-empted a strong response from the Home Counties, but retailers all over the UK from the south-west to Scotland bought into the collection, and we were very happy with the orders that we wrote at the show. This is a very long-term investment for Laceys and, following the first delivery of the collection next week, we will be working hard to build the brand and take it the next level.”