5-7 August 2018, NEC Birmingham

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Smashed records at Moda

11 August 2015

Moda closed its doors this evening following a successful three days which confirmed the event's position as the industry's national show for order writing. Having showcased the key labels across the womenswear, menswear, footwear, accessories and lingerie sectors, the exhibition was praised for providing the perfect platform for the business of buying across the full spectrum of the industry.


For debuting labels such as Dutch womenswear brand Smashed Lemon (pictured), the exhibition acted as a launchpad into the UK trade as well as an accessible hub for domestic buyers across the sector.


“The show was an absolute record-breaking event for us,” says Lisa Speet, director at UK agent for Smashed Lemon Carol C Collections. “Smashed Lemon attracted a great response from buyers, bringing retailers back to us as well as creating new leads for the agency, and that had a positive effect on our other collections. Overall,we are delighted with the orders that we wrote across our portfolio of labels throughout the three days.”


It was a sentiment echoed throughout sister exhibition Moda Accessories, which played host to a range of jewellery, handbag and millinery labels designed to appeal to apparel buyers as well as dedicated accessories retailers.


“It's been a great show for us,” says Lawrence Webster, director at jewellery label Tempest Designs. “We consistently wrote orders and opened some new accounts, so we will definitely be back next season.”


For the show's returning flagship labels meanwhile, this season's edition confirmed Moda's position as the national trade event for the business of buying.


“We are great believers in the trade show business model, and our experience over the last three days has confirmed our belief that the industry needs a national show,” says Steve Hazlehurst, head of marketing at lingerie labels Lepel and Charnos. “The show is the perfect professional platform from which to showcase our entire range and, once again, buyers have been inspired by seeing and touching the latest styles for spring within a dedicated business setting.”


Footwear exhibitors were similarly impressed with the setting of the Moda Footwear, praising both the sector-specific trade show environment and the advantage of the adjacencies of sister trade shows Moda Woman and Moda Gent.


“We have returned to Moda Footwear following an absence of a few seasons, and it's been the right platform for us,” says Sophie Stanton, marketing manager at Hush Puppies. “The response to the collection has been really positive and we have seen the right calibre of retailers, so we are looking forward to coming back next season.”


For those making their debut at the show, expectations were often surpassed as exhibitors enjoyed the opportunity to engage with a wide range of customers within a purpose-built and business-orientated setting.


“This is the UK launch for Gaastra and the brand has seen an absolutely fantastic reaction from the exact sort of retailers that we were hoping to see,” says Jason Lynch, UK distributor for the Dutch menswear label. “Every retailer who came onto the stand loved the range and we made a lot of connections as well as writing orders across the three days; it was a strong debut which we will continue to build upon for seasons to come.”


Moda returns to the NEC next season on 21-23 February 2016.



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