30 August 2016
Moda Footwear exhibitor Skechers has launched a new consumer campaign featuring UK ambassador Kelly Brook. The campaign – which goes live this week – promotes the brand’s Air-Cooled Memory Foam line, and was filmed at a seaside location in Malibu, near the brand’s headquarters in California.
The brand continues its partnership with British actress and model Kelly Brook this autumn, having had several successful seasons with the personality at the forefront of its Memory Foam collection.
“Skechers Air-Cooled Memory foam is so comfortable it gives you the dream like experience, it’s like you’re in heaven.” said Kelly Brook on location in Malibu: “There are so many varieties; I love the floral look. I can have a pair of Skechers for every different outfit. Skechers is such a perfect fit for me as it does represent my current style and how I live my life it is now much cooler and fashionable to feel comfortable and great.”
The Air-Cooled Memory Foam collection is part of Skechers’ lifestyle division, which offers comfort-focused, trend-right products for men, women and children including Relaxed Fit and Memory Foam. Skechers’ also offers a Performance division, including its GOrun and GOwalk footwear.