5-7 August 2018, NEC Birmingham

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Serious buyers confirm Moda's position as order-writing show


Fashion brands across the menswear, womenswear, footwear and accessories sectors have confirmed that Moda has been a strong order-writing event this s/s 18. New and established brands alike reported that buyers of the right calibre were out in force at the event, with a view to committing to serious orders for the forthcoming season. 

"We experienced our best Sunday ever, and then pretty much matched that on the Monday," says Carol C's Lisa Speet. "We have opened new accounts with retailers we didn't know existed so, for an established brand, that was a real bonus."

Debuting brands experienced a similar level of serious business, with newcomer Lewis Henry taking orders across all three of his collectiond from the first day onwards. 

"This is the first time we have exhibited at Moda Woman for many years, and we have taken orders across all of our collections," says Henry who, along with wife Amanda Nimmo, exhibited Luis Civit, Eroke, Aldomartins and his own label Lewis Henry Designs. "From the Sunday morning onwards, we were receiving interest across each of the collections with a steady stream of serious buyers."

Moda Accessories welcomed a similar calibre of buyers, with exhibitors reporting order numbers that matched or surpassed last August. 

"There was less footfall this season, but we did the at least same amount of business," admits Stuart Robinson, managing director at Accessories by Park Lane. "The nature of buying at trade shows has changed, and we have seen a lot buyers coming on to browse and then mulling it over, and a lot more who want to get the order book open and do some serious business."

It was a sentiment echoed in Moda Gent, where exhibitors took the opportunity to reconnect with buyers old and new. 

"We've got a new look for Douglas & Grahame this time around, and this has been the perfect showcase to for new styles," says managing director Anton Jenkins. "This is a good show for us and we need to be here; it's where we connect with all of our existing retailers up and down the country, and we did meet some potential new ones too."

Moda Footwear welcomed a substantial amount of new exhibitors this season, including global sneaker label K-Swiss. 

"We had a busy time with a steady flow of customers," says country sales manager Richard Morris. "It was our first time,but we will be looking at coming back to Moda Footwear next season."

The mix of new collections and footwear staples made for an inspiring offer for footwear independents and fashion boutique alike. Those exhibitors firmly established on the footwear landscape reported a high level of serious buyers, with new accounts making up a fair percentage of orders written. 

"For a brand that has 750 accounts up and down the country, we felt we pretty much had independent retail covered," says Josef Seibel's managing director Martin Ingram. "However, we managed to open new accounts here as well as having a productive time with our existing ones, so that was a real bonus."

Moda also hosted a vibrant line-up of seminar speakers, including international pop star and fitness icon Stacey Jackson, who gave an engaging presentation on athleisure in celebration of the launch of Moda Body/Active. 

"I firmly believe that athleisure is here to stay, and I really enjoyed being here at Moda and having the opportunity to speak about the about fitness and activewear, and encouraging all different types of women to get involved,"says Stacey Jackson. 

Moda will return to the NEC next year on 18-20 February. 





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