5-7 August 2018, NEC Birmingham

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Seminars boost Moda’s appeal


Moda visitors are already looking ahead to the engaging seminar programme which will accompany the show this coming February. Having always a popular element of the UK’s leading trade exhibition, the seminar programme has become even more prominent in recent seasons, as buyers seek to gain a competitive edge in times of tough trading and challenging conditions. 

In particular, visitors are looking for ways to directly increase their bottom line as a result of inspiring seminar content. 

“I would like some advice about laying the shop out to achieve the best sell-through possible,” admits Sarah Simonds, owner of independent womenswear store Artichoke, which has two branches in Ely, Cambridgeshire and Hackford, Norfolk. “It would also be good to get some tips for getting more cash in the tills during quiet times, and advice no managing cash flow.”

At a time when online retail and digital fashion sales dominate the headlines, visitors to Moda are seeking practical support from seminars for bricks-and-mortar retail in particular.

“I think there is a real need to go back to basic physical store issues,” says Scott Taylor, operations manager at Fife Country in Cupar, Fife. “Most attendees to Moda are independents who need to understand how to improve their business perhaps through a visual merchandising masterclass, sales analysis and stock control.”

What do you think? What are the most valuable aspects of the Moda seminar programme to your business? Let us know at Twitter or Facebook with the hashtag #ModaSeminars. 



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