5-7 August 2018, NEC Birmingham

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S4’s new direction


It’s a firm favourite amongst menswear buyers, and is making a welcome return to Moda Gent this February. But this season will a shake-up of S4’s positioning in the UK market on both a trade and consumer level. 

Regular visitors to Moda Gent will recognise S4 Jackets as one of the stalwarts of the Double H portfolio. Practical, stylish and with a wide consumer appeal across the age demographics, the German brand ticks all the boxes of buyers and consumers worldwide. 

This season however, the brand has enhanced its online presence to bring its visual representation in line with its core identity. Drawing upon its key values of being masculine, urban and focused on essentials, the S4 website has undergone a sleek new redesign. 

For trade buyers, improvements include the opportunity to place B2B zone. When collections are selling well mid-season, retailers will now have the opportunity to top up quickly and efficiently online.For consumers meanwhile, an inspiring new blog area will draw upon areas of interest including cars, food and grooming to present a wider lifestyle representation of the S4 brand. 

The full S4 range will be unveiled at Moda Gent this February, revealing distinctive blue tones from cool ice blue to sapphire, fashionable parkas and retro sport styling. Ahead of the show, S4’s agency Double H is offering existing customers the chance to exclusively pre-order five key styles from the range. As an acknowledgement of Moda buyers’ loyalty to S4 from season to season, these five styles will be available with earlier delivery and an enhanced mark up as part of a unique Profit Programme being rolled out by S4 and Double H agency in the UK. 

Find out more about the range and the Profit programme ahead of Moda Gent by contacting brand manager Marc Querol here.  



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