British lingerie label Tutti Rouge has confirmed it will launch its new diffusion line Rougette at Moda Lingerie & Swimwear this weekend. The multi award-winning brand has introduced the new label in a bid to cater to demand for fashion-led styling and accessible pricing with no compromise to the brand’s core commitment to sizing.
“Based on our experience with Tutti Rouge - and customers requesting bigger back sizes -
we decided that launching Rougette was the right move,” says creative director Jessica Prebble. “Rougette is Tutti’s diffusion brand, maintaining the signature sassy look we are known for whilst catering for demand on pricing and fashion led styling.”
Retail price points for the Rougette range start at £15 for bralettes, rising to £20 for moulded and padded bras.
In line with Tutti Rouge’s identity as a larger sizes specialist, Rougette focuses on fuller bust sizes from 32-42 DD-G.