18-20 February 2018, NEC Birmingham

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Return of the Edit

06-Dec-2016

Having carved a niche for itself last season, Edit will return to Moda Gent with a new selection of inspiring menswear. Dedicated to niche labels and up-and-coming brands, Edit is defined by its pared back showcase within which product is the focus and style does the talking.

Arriving this season and ready for launch, Arc Minute (pictured) is a brand new label with a distinct identity. Based in London and influenced by cosmos, the brand is designed by creative minds for those living an urban lifestyle. The brand has aspirations to establish a whole new identity on the menswear scene, and will start its journey with its launch at Moda Edit.

Also launching this season, Surf Perimeters is a new fashion concept targeting the ever-increasing outdoor lifestyle demographic. The brand aims to create apparel that captures the spirit of surf while being wearable in all other walks of life.

“We believe that surfers shouldn't be defined by where they live or what they do - it is the shared spirit which unites us together,” says founder Jim Storey. “Many of us live two separate existences with work and play, city and ocean, lifestyle and adventure, and we have created a brand which can be worn as we navigate through these different environments. Essentially it’s refined, minimalist, premium and stylish, but with a surfing edge with authenticity at its core.”

Joining the Edit line-up as a more established but equally niche label is Peter Werth, the iconic British brand with a cult following. Returning following a successful debut within Edit last season, Peter Werth will unveil the latest chapter in its development with a new offer of polo shirts and knitwear targeting those with a love for an understated British icon.

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