18-20 February 2018, NEC Birmingham

Search Moda


Reconnect with BSH at Moda Gent


Menswear buyers can rediscover the unique attributes of Bruno St Hiliare at Moda Gent this season. Already firmly established on the menswear scene, Bruno Saint Hiliare will return to the show with a new selection of styles, each bearing the brand’s signature properties for real-life tailoring. 

Bruno Saint Hilaire is best-known for its crease-resistant construction; suits and shirts that can worn directly from the suitcase without any need for pressing. A unique stain-proof finish ensures that rain or accidental coffee drips slide right off the fabric, which the machine-washable aspect of each garment makes life even easier. 

“It’s easy to make tailoring look good for a photoshoot, but Bruno Saint Hilaire is renowned for designing and creating suits and shirts that continue to look good all day, every day,” says Mike Smith, UK sales director. “The brand’s unique properties guarantee all-day neatness and, combined with classic French styling, the collection is unrivalled for creating timeless menswear that fits into modern-day lifestyles.”

Established in 1973, Bruno Saint Hilaire is a story of French entrepreneurs who have used innovations, talent and creativity to shape a high-standard of ready-to-wear clothing brand. From the beginning, Saint Hilaire sought to offer products with strong added values through the use of innovative materials offering real technical benefits. 
Designed in France and manufactured from quality materials, the brand has always sought to remain affordable, ticking all the boxes of retailler and consumers alike on a global level for over four decades. 

Rediscover Bruno Saint Hilaire at Moda Gent this season on 18-20 February. 



Newsletter sign up