First-time exhibitor Unisa enjoyed a successful show at Moda Footwear this month, reporting that all of its targets were smashed for the three-day exhibition. UK agent Sam Hunt explains more.
Q: What was your overall experience of your first Moda exhibition?
A: It was fantastic. This was the first time we had shown the children’s collection alongside the ladies’ range and it worked really well. Moda Footwear had found us the perfect location for our stand on the edge of the ladies and the children’s zone, so I could see customers from both areas.
Q: What sort of retailers did you meet?
A: It was a real mix. We saw larger independent chains, ladies’ clothing boutiques and shoe boutiques right through to new start-ups.
Q: Did you achieve the business you were hoping to achieve?
A: Absolutely - we beat our targets on pairage and new accounts for both the children’s and the ladies’ ranges. We secured new accounts with some customers I’d been targeting in the run-up to Moda, along with walk-ons at the fair.
Q: What was the reaction like to the Unisa collection?
A: Really good. The design teams in Spain work so hard to make sure all the trends are covered, while maintaining our core product. We also had some new product areas such as our sporty sandals that were flying; I think this was partly due to the fact that they were in our Mum and Me range. Our formal and occasion shoes form the core of our business, and our new ultra-flexible, super soft constructions have really boosted sales in this area.
Q: What were your favourite aspects of Moda Footwear?
A: I love the shows. Everyone is focused on the job in hand and you’re presenting the brand in the best way possible. For the customers, it’s also nice to be able to see lots of their suppliers at once. We sell to a lot of boutiques who will select their clothing ranges one day, and then pop to us to match back the shoes. It’s also great to have a catch up with other agents and brands and to see how trade is.
Q: How has business been since Moda Footwear?
A: We have already booked a few appointments in out London showroom from the leads we made at Moda. We are also taking orders in season for A/W 17 on our B2B system for a few customers who don’t want to wait until S/S 18.
Q: What are your plans for the future of Unisa?
A: I really want to build the girls’ business. The autumn / winter edition of Moda Footwear is always key for the children’s business, so that will be my focus. On the ladies, we have a great level of distribution across central England and the South. For A/W 18, I would like to build the business in Scotland and Wales. I’ll be out and about in between seasons tracking down the best partners to work with.
Find out more about Unisa ahead of the next edition of Moda by contacting Sam Hunt here.