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Q&A: Mitchell Kass


16 February 2016

Ahead of Trend Council’s inspirational trend seminar at Moda this weekend, the company’s founder and creative director Mitchell Kass reveals all about the business of trend prediction.

What is Trend Council all about?
Trend Council delivers essential trend analysis and intuitive forecasting to designers, manufacturers and buyers to help them to make timely accurate choices to grow their business. We also offer bespoke “one on one” partnerships for companies needing us to go deeper with them in shaping their development.

How do your clients benefit from your services?
We have hundreds of loyal customers worldwide and, because our team comes from the trenches of the manufacturing and retail worlds, we have an inherent knowledge of not only what our customers need, but exactly when the information would be the most timely to affect their business.

What defines a trend and how do you identify it?
A trend is simply something that will influence consumers to “have to have it”.  They are often defined as “short term trends” which refers to fashion fashion, quick turn product, or “long term trends” which are often more global and will affect luxury markets and then trickle down to the masses.

What about specialist markets?
We do offer tailored services when companies just need to explore a specific niche category deeper. We do offer seasonal forecasting in active wear, intimates, swimwear and accessories.

What prompted you to talk at Moda?
We believe Moda is a mainstay in the fashion buying calendar so it seemed logical to get involved with the UK’s premium buying event. The seminar will be a roadmap of the most important trends for women and juniors for Fall Winter 2016, and will be presented by our global account director Ash Allibhai.

Visitors to Moda can find out more about Trend Council via info@trendcouncil.com Ash Allibhai will present the Trend Council seminar in the catwalk theatre of Hall 20 at 10.30am on Sunday, and again at 2pm in Hall 17 on Monday.




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