1 November 2016
Since its inception in 1946 as a US producer of boating shoes, Sebago has grown into a global lifestyle brand. Helped along by a worldwide trend for nautical styling underpinned by a strong commitment to craftsmanship and heritage, the brand has perfected the formula for winning footwear, as marketing manager Maria Vasconcellos explains.
Q: How has a/w 16 been for you so far?
A: Our bestsellers for autumn have been Vershire, Turner and Plaza and we will build upon the success on these styles for the new autumn season, and extending the ranges with new patterns.
Q: Will there be new introductions for a/w 17?
A: Yes, we have two new strong programmes; Reid – a casual sneaker range - and Smyth, a lightweight comfort range which takes into account the growing athleisure trend while staying true to our brand heritage and Sebago DNA.
Q: The brand is best-known for its nautical heritage; how does this translate for the winter season?
A: We have introduced a strong Q3 opportunity which is a natural transition from our summer product with darker outsoles and rich, tumbled nubucks. Our Drysides offer in particular is a key hero programme for a/w 17 – we have updated our best-selling Vershire collection and added waterproof properties to a new three-eye and mid boot. The Turner range has been extended with new colours and new Waterproof branding on the upper. It is a membrane construction utilising seam-sealing with durable latex cement.
Q: How has your Litesides offer evolved for autumn?
A: We continue with the Litesides collection for AW17 with new autumnal colours, as well introducing the new Smyth collection which focuses on lightweight outsole and comfort features.
Q: What are your plans for Moda Footwear this season?
A: We are looking to secure new targeted points of distribution together with showcasing the strongest and most compelling autumn offer from the brand in many years. The two shows that we have attended most recently have delivered a strong return on investment, and we are looking forward to building upon that at the February edition of the show.