18-20 February 2018, NEC Birmingham

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Q&A: Lewis Henry

13-Apr-2017

From designing to distributing, there’s not much that husband-and-wife team Lewis Henry and Amanda Nimmo don’t know about the evening and occasionwear sector. Now, as the duo prepare to make their Moda Noir debut with both their own label and some carefully selected collections, Lewis Henry reveals their plans for the season ahead. 

Q: What’s the point of difference behind Lewis Henry? 
A: I’m the second generation designer of the brand, and we manufacture everything here in the UK. Lewis Henry is best-known for its hand-painted silks in a flattering bias cut, although there are plain options throughout the collection as well. I am also known for designing in a heavy French jersey which drapes beautifully. My designs are available from a size 10 up to a 28 and, because we product everything in-house, there is the option to custom-make sizes as required. 

Q: What prompted you to show at Moda Noir?
A: However established you are, there are always accounts that you may not have come across. The secret to the success of my wife’s agency – Amanda Nimmo Fashion Agency – has always been her ability to carefully and strategically place each collection within the right stores, so we are hoping to meet such premium independents at Moda Noir. 

Q: What is the relationship between the Lewis Henry label and Amanda Nimmo Fashion Agency? 
A: Amanda is a very well-established and trusted agent and, for several years now, she has positioned my label within the right stores. She also represents several other collections from across Europe, three of which we will be bringing to Moda this season. 

Q: What are the points of difference for each of these labels? 
A: Luis Civit arrived into the UK 20 years ago as the first real occasionwear brand to come out of Barcelona. Amanda is and always has been careful as to how she markets the label, and this has protected the brand over the years. It is sold through premium independents in the UK, which reflect and support the quality of the label. Amanda is also involved in the design of the label at the start of every season which ensures that each collection is suited to the UK market. 

Q: What about the other labels which will be debuting at Moda this season? 
A: Eroke is a new arrival from Italy which is characterised by an exemplary fit, good prices and a reversible element which broadens the appeal of its key designs. The brand is already established across Northern Europe and Scandinavia but is relatively new to the UK having only been here for three seasons. We will also be showcasing Aldomartins, which is a Spanish knitwear specialist. It’s been established in Barcelona for 46 years and its factories are very technically advanced with regards to its intricate patterns and weaving. 

Find out more about Amanda Nimmo’s portfolio here, and discover Lewis Henry designs here. All labels will show at Moda this season on 6-8 August. 
 

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